Analysis
OPEN MORE BUSINESSES AND…LOSE MONEY
A few days ago I went to look at a location in the Beihai area to open another branch for a shopping center…
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Practical knowledge
Writing to help you understand better, not just for content.
FEATURED ARTICLE
Why did that beautiful cafe close down after 6 months?
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many people choose a location based on the feeling of "high foot traffic" without analyzing their target customers...
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Analysis
30,000 stores… where do you stand in this game?
The Vietnamese retail market is growing, but not everyone who opens a new store will succeed. This is the point…
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Strategic thinking
CONVENIENT
Having worked in store development for over 12 years, I've come to realize one thing more and more clearly: with this store model…
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Analysis
The frenzy over rising land prices is making a comeback.
While I was working, my older brother sent me a video analyzing the issue of returning the leased premises on Ho Street…
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Analysis
A chain of 40,000 stores is entering Vietnam… and the first bidder… turns out to be the tenant.
I just read an article about "a chain of 40,000 Chinese convenience stores preparing to enter Vietnam," and if…
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Strategic thinking
YOU ARE MISJUDGING YOUR OPPONENT
I do a lot of surveys with clients, and almost 8 out of 10 people start with…
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Common mistakes
WE ALMOST LOST EVERYTHING... ALL BECAUSE OF ONE LINE IN A DOCUMENT
Last week, my team went to work on a new property in District 10; it looks great: a single-story building…
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Case Study
CHOOSING RANDOMLY FOR "EVERYONE" MEANS CHOOSING NO ONE AT ALL!
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many…
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Case Study
START WITH THE CUSTOMER – DON'T JUST LOOK FOR YOUR DREAM LOCATION AND FORGET ABOUT THE BUYERS.
Lessons learned from turning down "golden" opportunities and why it was the right decision...
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Framework
A LOCAL LOCATION DOESN'T NATURALLY ATTRACT CUSTOMERS TO YOU.
If you can't answer these four questions, going to view a property is just a waste of time and will only make things worse…
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