Analysis
Highlands Coffee: Hanoi – Da Nang – Ho Chi Minh City
(Part 3 in the series "Reading the Highlands Coffee Map") At the end of the previous article, I asked a question: which city…
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Practical knowledge
Writing to help you understand better, not just for content.
Analysis
Highlands Coffee doesn't rent "prime locations" – they rent locations that control customer flow.
(Part 2 in the series “Reading the Highlands Coffee Map”) When I asked some owners of emerging F&B brands…
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Analysis
The streets are neat, but the heart is crowded…
Late in the afternoon, after a long day of traveling, I was quite tired and lingered in the office, not wanting to...
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Analysis
FALL INTO FREEZE
Last week, my team surveyed a site in Go Vap. The team sent back their report, and after reading it…
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Analysis
25,000 COFFEE SHOPS
There's something very interesting. When I zoomed in on the map of chain coffee shops in Ho Chi Minh City close enough,...
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Analysis
MILK TEA, RENTAL COSTS AND PREMISES…
Lately, while surveying locations and browsing maps of bubble tea chains in Saigon, I've had a feeling...
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Analysis
200m, 1 pharmacy!
This morning, while sitting and drinking coffee, my hand was scrolling through my phone, and my eyes accidentally landed on a market report…
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Framework
The four T's in choosing a location.
Last weekend, right after finishing my KHS0 class, I received a message from a friend that said…
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Analysis
“"If you're in the F&B business and don't know how to optimize your workforce, you're doomed."”
I heard this from a clip of some "teacher"... I was sitting eating rice rolls and suddenly felt a lump in my throat...
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Case Study
A BOWL OF SIU MAI FOR 25K AND SIDEWALK FOOD…
Yesterday, while shopping on Nguyen Thi Thap street, I stopped at a small shop selling steamed dumplings in a bowl...
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