Practical knowledge

Writing to help you understand better, not just for content.

Analysis

Highlands Coffee: Hanoi – Da Nang – Ho Chi Minh City

(Part 3 in the series "Reading the Highlands Coffee Map") At the end of the previous article, I asked a question: which city…

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Analysis

Highlands Coffee doesn't rent "prime locations" – they rent locations that control customer flow.

(Part 2 in the series “Reading the Highlands Coffee Map”) When I asked some owners of emerging F&B brands…

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Vỉa hè có cây, xe máy và đồ đạc che trước mặt tiền
Analysis

The streets are neat, but the heart is crowded…

Late in the afternoon, after a long day of traveling, I was quite tired and lingered in the office, not wanting to...

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Quán cà phê nhỏ đông khách vào buổi sáng
Analysis

FALL INTO FREEZE

Last week, my team surveyed a site in Go Vap. The team sent back their report, and after reading it…

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Analysis

25,000 COFFEE SHOPS

There's something very interesting. When I zoomed in on the map of chain coffee shops in Ho Chi Minh City close enough,...

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Analysis

MILK TEA, RENTAL COSTS AND PREMISES…

Lately, while surveying locations and browsing maps of bubble tea chains in Saigon, I've had a feeling...

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Analysis

200m, 1 pharmacy!

This morning, while sitting and drinking coffee, my hand was scrolling through my phone, and my eyes accidentally landed on a market report…

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Sơ đồ công thức 4T chọn mặt bằng
Framework

The four T's in choosing a location.

Last weekend, right after finishing my KHS0 class, I received a message from a friend that said…

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Analysis

“"If you're in the F&B business and don't know how to optimize your workforce, you're doomed."”

I heard this from a clip of some "teacher"... I was sitting eating rice rolls and suddenly felt a lump in my throat...

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Case Study

A BOWL OF SIU MAI FOR 25K AND SIDEWALK FOOD…

Yesterday, while shopping on Nguyen Thi Thap street, I stopped at a small shop selling steamed dumplings in a bowl...

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