Courses and workshops
It helps you better understand the selling point before paying the actual price.
I develop programs that are practical, easy to understand, and closely follow the situations that store owners often encounter when searching for, evaluating, and opening a store.
Course on choosing a location for opening a store.
This is for those who are preparing to open a restaurant or are looking to open more locations but don't yet have a clear system for evaluating potential locations.
Looking at my model is more accurate.
Understand what you're selling, to whom, and what's needed at the point of sale.
Knowing how to establish evaluation criteria
I'm no longer going to view properties based on intuition.
Knowing how to conduct field surveys.
Framework 4T for comprehensive evaluation
Knowing how to perform a preliminary analysis of an area
Use data to reduce decision risk.
Course information
Duration
6 weeks, 2 sessions/week
Form
Online + Offline
Certification
Certificate of completion is available.
Document
Workbook + Templates
Program content
Strategic thinking about the point of sale
- •Understand your business model.
- •Target customer analysis
- •Establish appropriate point-of-sale criteria.
- •Common mistakes when choosing a location
Field assessment framework
- •Framework 4T details
- •Field survey techniques
- •Movement analysis
- •Assess accessibility
Regional data and analytics
- •Useful data sources
- •How to read and analyze data
- •Regional competitiveness assessment
- •Forecast potential sales points
Decision-making and implementation
- •Comparison and rating of the standards
- •When should you say "no"?"
- •Negotiating and signing contracts
- •The next phase of opening.
Short-term workshop
For those who want a clearer system of thinking and tools for self-assessment, but are not yet ready to commit to a long-term course.
1-Day Workshop: Foundations
Basic thinking about sales points and a framework for evaluating retail space.
2-Day Workshop: Hands-on Practice
Detailed framework + hands-on practice with real cases + field survey
Business workshop
Customize to the needs of your company's point-of-sale development team.
What you get
Video lecture
Lifetime access to video lectures and updates.
Workbook & Templates
Ready-to-use site assessment toolkit
Student community
Connect with shop owners and share experiences.
This course is suitable for
Someone who is preparing to open their first store and wants to do it right from the start.
The owner has 1-5 stores and wants to open more, more professional locations.
The point-of-sale development team needs a common methodology.
People who want to build their own framework for their model.
Not suitable if
You just want to learn the secret to finding a suitable location quickly.
You mainly need a real estate agent to show you houses.
You want a formula that works for all types of projects.
You're not ready to invest the time in learning and practicing.
Ready to learn how to choose the right sales locations?
Investing in knowledge is always cheaper than paying the price for mistakes.