Practical knowledge

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Why did that beautiful cafe close down after 6 months?

The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many people choose a location based on the feeling of "high foot traffic" without analyzing their target customers...

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Mặt bằng ở giao lộ có đèn giao thông
Common mistakes

Stable sales have never been a sign that we should open more stores.

A few days ago, I met my younger brother and his wife, who opened a coffee shop about eight months ago. The shop is doing well…

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Analysis

“"If you're in the F&B business and don't know how to optimize your workforce, you're doomed."”

I heard this from a clip of some "teacher"... I was sitting eating rice rolls and suddenly felt a lump in my throat...

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Case Study

A BOWL OF SIU MAI FOR 25K AND SIDEWALK FOOD…

Yesterday, while shopping on Nguyen Thi Thap street, I stopped at a small shop selling steamed dumplings in a bowl...

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Đông đúc không đồng nghĩa với tiềm năng
Analysis

CROWDED # POTENTIAL

(Series: Secrets of the Roadside Shops) There's a misunderstanding I've noticed many shop owners, including...

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Analysis

EDGE and COMPETITION

Many people, when forecasting revenue, often look at something very obvious: foot traffic...

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Analysis

EASY CHOICE FOR CUSTOMERS

(Series: Secrets of the Roadside Shops) After the previous post, many of you messaged me with a very interesting question…

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Quán cà phê có bãi để xe máy rộng và làn drive-thru
Analysis

ENTRY – PARK – EXIT

(Series: Secrets of Roadside Shops) If anyone has ever gone with me to survey the premises in person…

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Analysis

OFFICE & CASH FLOW

If you are running a business or planning to open a fast-moving consumer goods (FMCG) store – such as a takeaway coffee shop…

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Strategic thinking

OPEN A SHOP or GROW?

One thing I've realized after many years in this profession is that opening a store isn't too difficult, but...

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Analysis

ONLINE or OFFLINE

These past few days, retailers have been talking quite a bit about Coolmate, a fashion brand that...

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