Framework for evaluating the practical application of the field.
Learn how to identify the right sales points and avoid making the wrong choices from the start.
Course objectives
Understanding the right mindset for opening a business location and avoiding "fatal flaws" when choosing a site.
Knowing how to choose the right area for your business model.
Learn to build a site plan instead of randomly searching for a location.
Knowing how to survey, evaluate, and filter out potential locations.
Knowing how to make effective hiring decisions and negotiate
Capable of independently deploying and opening the first store with the right strategy.
Simply put: after learning, one should not only "understand," but It can be done by yourself.
Target audience
The owner/business is preparing to open their first store.
The shop owner already had 1-3 outlets but opened them based on impulse.
Personnel responsible for point-of-sale development (1–3 people)
Those who want to learn systematically to implement projects independently, without relying on intermediaries.
Course content: 2 days (4 sessions)
PART 1 — THINKING & FOUNDATION
Module 1: Thinking about choosing a location
- •Why do most stores fail right from the location selection stage?
- •Common pitfalls when opening a store
- •It's a mistake to choose based on feeling, cheap price, or because it looks "pretty."“
Module 2: Understanding Customers & the Region
- •Identify the right target customers.
- •Understanding movement and consumption behavior
- •Viewing an area using data rather than emotions.
Module 3: The 4T™ Method
- •Focus - Approach - Vision - Nature
- •How to rate a floor plan
- •How to read regional data using a tool
PART 2 — DEVELOPING A STRATEGY FOR OPENING A BUSINESS
Module 4: Creating an open-point map
- •How to identify potential areas
- •How to filter suitable routes
- •How to select 5 areas/routes that should be opened.
Module 5: Establishing criteria for opening a unique location
- •There is no such thing as a "perfect location for everyone."“
- •Only suitable premises for your business model.
PART 3 — IMPLEMENTATION OF THE OPENING POINT
Module 6: On-site Survey
- •Define the survey area.
- •Observe people's movements and actual behavior.
- •Ability test: enter – pass – exit
Module 7: Decision Making & Negotiation
- •How to create a Decision Memo
- •When to rent – when to leave.
- •How to negotiate price and contract terms
What will you receive?
Workbook + Templates
The site assessment toolkit is ready to use immediately.
Certification
Certificate of course completion
Post-course support
Group support is available for 30 days after the course.
Course information
Register now
Frequently Asked Questions
I don't have a store yet, is this a good fit?
That's perfectly suitable. Learning before you open your own business will help you avoid many costly mistakes. This course is designed for both beginners and experienced entrepreneurs.
I live in a province, can I still participate?
Yes, it's possible. The course is held in Ho Chi Minh City, so you need to arrange your schedule and travel and accommodation costs. The theory and framework are applicable to all regions.
Is there a refund policy?
Students will receive a full refund of their tuition fee if they notify the school of cancellation 7 days before the start of the course. If unable to attend, they can register to defer their enrollment to the next course.
Will I receive further advice after the course?
Yes. You will be added to a support group for Q&A and networking with business owners, and receive a free 1-on-1 consultation (3 hours) after the course.
Invest two days to avoid losing hundreds of millions.
Limited spots available, register early to secure your place.
Register now