
Highlands Coffee: Hanoi – Da Nang – Ho Chi Minh City
(Part 3 in the series "Reading the Highlands Coffee Map") At the end of the previous article, I asked a question: which city…
Writing to help you understand better, not just for content.

(Part 3 in the series "Reading the Highlands Coffee Map") At the end of the previous article, I asked a question: which city…

(Part 2 in the series “Reading the Highlands Coffee Map”) When I asked some owners of emerging F&B brands…

The map wasn't difficult to read. The hard part was knowing what I was looking at. I opened Mapdy, zoomed in…

This morning, I made another very… basic mistake. A shop in Phu Nhuan. A location where, if…

Lately, while surveying locations and browsing maps of bubble tea chains in Saigon, I've had a feeling...

This morning, while sitting and drinking coffee, my hand was scrolling through my phone, and my eyes accidentally landed on a market report…

1. The properties that "look decent" are the ones that will cost you money, not the ones that are too...

Last weekend, right after finishing my KHS0 class, I received a message from a friend that said…

A few days ago, I met my younger brother and his wife, who opened a coffee shop about eight months ago. The shop is doing well…

I heard this from a clip of some "teacher"... I was sitting eating rice rolls and suddenly felt a lump in my throat...
One practical article per week on store location and sales point development.