Practical knowledge

Writing to help you understand better, not just for content.

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Why did that beautiful cafe close down after 6 months?

The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many people choose a location based on the feeling of "high foot traffic" without analyzing their target customers...

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Vỉa hè có cây, xe máy và đồ đạc che trước mặt tiền
Analysis

The streets are neat, but the heart is crowded…

Late in the afternoon, after a long day of traveling, I was quite tired and lingered in the office, not wanting to...

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Buổi làm việc đánh giá mặt bằng của Site Plus
Common mistakes

WRONG FROM THE START!

This morning, I made another very… basic mistake. A shop in Phu Nhuan. A location where, if…

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Common mistakes

HOUSE FLOOR PLAN!

After breakfast, I ask my wife for money to buy coffee. Those of us starting businesses are probably used to this kind of thing...

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Common mistakes

BOSS OR EMPLOYEE

I used to ask myself that question a lot. Now, other people ask it occasionally. And coincidentally,...

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Quán cà phê nhỏ đông khách vào buổi sáng
Analysis

FALL INTO FREEZE

Last week, my team surveyed a site in Go Vap. The team sent back their report, and after reading it…

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Analysis

25,000 COFFEE SHOPS

There's something very interesting. When I zoomed in on the map of chain coffee shops in Ho Chi Minh City close enough,...

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Analysis

MILK TEA, RENTAL COSTS AND PREMISES…

Lately, while surveying locations and browsing maps of bubble tea chains in Saigon, I've had a feeling...

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Analysis

200m, 1 pharmacy!

This morning, while sitting and drinking coffee, my hand was scrolling through my phone, and my eyes accidentally landed on a market report…

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Strategic thinking

Here are some tips regarding suitable premises for opening a business:

1. The properties that "look decent" are the ones that will cost you money, not the ones that are too...

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Sơ đồ công thức 4T chọn mặt bằng
Framework

The four T's in choosing a location.

Last weekend, right after finishing my KHS0 class, I received a message from a friend that said…

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