Analysis
Highlands Coffee: Hanoi – Da Nang – Ho Chi Minh City
(Part 3 in the series "Reading the Highlands Coffee Map") At the end of the previous article, I asked a question: which city…
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Practical knowledge
Writing to help you understand better, not just for content.
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Why did that beautiful cafe close down after 6 months?
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many people choose a location based on the feeling of "high foot traffic" without analyzing their target customers...
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Analysis
Highlands Coffee doesn't rent "prime locations" – they rent locations that control customer flow.
(Part 2 in the series “Reading the Highlands Coffee Map”) When I asked some owners of emerging F&B brands…
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Uncategorized
DA NANG FROM THE MAP: WHAT DOES THE F&B & RETAIL MARKET SAY TO RESTAURANT OPENER?
The map wasn't difficult to read. The hard part was knowing what I was looking at. I opened Mapdy, zoomed in…
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Analysis
The streets are neat, but the heart is crowded…
Late in the afternoon, after a long day of traveling, I was quite tired and lingered in the office, not wanting to...
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Common mistakes
WRONG FROM THE START!
This morning, I made another very… basic mistake. A shop in Phu Nhuan. A location where, if…
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Common mistakes
HOUSE FLOOR PLAN!
After breakfast, I ask my wife for money to buy coffee. Those of us starting businesses are probably used to this kind of thing...
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Common mistakes
BOSS OR EMPLOYEE
I used to ask myself that question a lot. Now, other people ask it occasionally. And coincidentally,...
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Analysis
FALL INTO FREEZE
Last week, my team surveyed a site in Go Vap. The team sent back their report, and after reading it…
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Analysis
25,000 COFFEE SHOPS
There's something very interesting. When I zoomed in on the map of chain coffee shops in Ho Chi Minh City close enough,...
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Analysis
MILK TEA, RENTAL COSTS AND PREMISES…
Lately, while surveying locations and browsing maps of bubble tea chains in Saigon, I've had a feeling...
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