Common mistakes
WE ALMOST LOST EVERYTHING... ALL BECAUSE OF ONE LINE IN A DOCUMENT
Last week, my team went to work on a new property in District 10; it looks great: a single-story building…
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Practical knowledge
Writing to help you understand better, not just for content.
FEATURED ARTICLE
Why did that beautiful cafe close down after 6 months?
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many people choose a location based on the feeling of "high foot traffic" without analyzing their target customers...
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Case Study
START WITH THE CUSTOMER – DON'T JUST LOOK FOR YOUR DREAM LOCATION AND FORGET ABOUT THE BUYERS.
Lessons learned from turning down "golden" opportunities and why it was the right decision...
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Case Study
CHOOSING RANDOMLY FOR "EVERYONE" MEANS CHOOSING NO ONE AT ALL!
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many…
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Framework
A LOCAL LOCATION DOESN'T NATURALLY ATTRACT CUSTOMERS TO YOU.
If you can't answer these four questions, going to view a property is just a waste of time and will only make things worse…
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Common mistakes
3 BILLION VND – 7 MONTHS…
""If they succeed here, so can we" - This mindset is more dangerous than you think...
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