COMMON MISTAKES
WE ALMOST LOST EVERYTHING... ALL BECAUSE OF ONE LINE IN A DOCUMENT
Last week, my team went to work on a new property in District 10; it looks great: a single-story building…
5-minute read
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A wrong site decision can cost you an entire house.
Combining map data and practical experience, I help you open the right sales points.
✓ For restaurant owners, business owners, and store development teams
✓ Suitable for retail, F&B, and service businesses.
✓ Practical, easy-to-apply materials, not generic.
Many stores fail not because of bad products, but because they choose the wrong place to sell.
I saw a crowd of people but didn't know if they were my customers.
The landlord is urging me to put down a deposit, the real estate agent is pressuring me to sign the contract quickly, but I still have reservations.
I don't know what criteria to use to compare the two surfaces other than my feelings.
A bad location doesn't just result in lost rent. It entails security deposits, repairs, staffing, marketing, inventory, and months of trying to salvage a decision that was wrong from the start.
A good sales location isn't necessarily a "beautiful" one.
A good sales point is a sales point. Fit.
What I'm pursuing isn't just "finding a good location," but building the right mindset to... Don't choose wrong.
Strategic thinking
Look at the points of sale within the overall model.
Field Framework
The 4T method provides a comprehensive assessment.
Data & Behavior
Data analysis reduces sentiment
Practical experience
From various models
My approach to choosing sales locations
I didn't look. floor plan like a house to rent.
I see it as a variable. strategy in the whole business model.
1
Understanding the business model correctly
Not all business models require the same space. Coffee shops, noodle shops, gyms, convenience stores, or fashion retailers all have different customer behaviors.
2
Establish clear evaluation criteria.
Before going to view properties, you need to know exactly what you're looking for. Without criteria, the more properties you view, the more confused you'll become.
3
Evaluation using the 4T framework
Focus – Vision – Approach – Site characteristics. This is how you can ask not just "is it beautiful?", but "will it sell?"“
4
Verification using data and field observations.
Data doesn't make decisions for you. But it helps you avoid making wrong choices, be less swayed by emotions, and see the bigger picture of the market around your point of sale.
See the free documentation for details on the site assessment framework.
Get documents on how to assess land use.Who is this website for?
For
Someone who is preparing to open their first store and doesn't want to pay a high price for a store location mistake.
The owner or business proprietor currently has 1-5 stores and wants to open more well-organized outlets.
The point-of-sale development team needs a more logical method for evaluating location.
People need a strategic perspective, not just a list of properties to view.
Not for
They just want to find a suitable location quickly so they can sign the contract and get it over with.
The person is primarily looking for a real estate agent to show them properties.
People who want the "absolutely right answer" without understanding the essence of the problem.
People who aren't ready to invest the time to view market trends as a strategic decision.
Here are some of the work environments I've been involved in.
I don't view case studies as a place to boast about achievements. For me, case studies are a place to show how a problem is viewed...
Fight100: Optimize your point of sale – Increase revenue and expand your business model.
Project Overview: Fight100 is a kickboxing gym model in Ho Chi Minh City, currently in the preparation phase for opening…
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Rau Má Mix: Partnering to open new locations – Standardizing the system – Increasing efficiency when expanding
Rau Má Mix has expanded to over 70 stores. This rapid expansion phase is beginning to present risks…
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Hamster Kingdom: Partnering to open new locations – Identifying the right areas – Increasing system efficiency
The context is that Hamster Kingdom is expanding its chain of pet stores in Ho Chi Minh City, targeting student customers…
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Ministop: Partnering in developing locations – Accelerating the opening of new outlets – Enhancing location quality
Ministop is a convenience store chain with high demands regarding location and opening speed…
Read moreSome of the brands, projects, and activities I've been involved with:
We partner with brands ranging from F&B chains and retail to service providers in optimizing and expanding their sales points.
Start with a document that can be applied immediately.
If you don't need advice right away, this is a good place to start.
You can get one of the following documents for free:
Site survey checklist
21 common mistakes when choosing a location.
Basic points of sale evaluation criteria
Sample report on how to view a business area
Knowledge, perspectives, and lessons learned from practical work experience.
I'm not writing here just to "fill out the content," but to help readers better understand sales points, locations, the mindset behind opening a chain store, and the mistakes many people only realize after paying the price.
CASE STUDY
START WITH THE CUSTOMER – DON'T JUST LOOK FOR YOUR DREAM LOCATION AND FORGET ABOUT THE BUYERS.
Lessons learned from turning down "golden" opportunities and why it was the right decision...
7-minute read
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CASE STUDY
CHOOSING RANDOMLY FOR "EVERYONE" MEANS CHOOSING NO ONE AT ALL!
The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many…
3-minute read
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If you're starting out, don't begin with feelings.
A decision about a location can last for years. If needed, start with a document, a consultation, or a clear perspective to help you avoid making mistakes from the outset.