Practical knowledge

Writing to help you understand better, not just for content.

Analysis

CROWDED # POTENTIAL

(Series: Secrets of the Roadside Shops) There's a misunderstanding I've noticed many shop owners, including...

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Analysis

EDGE and COMPETITION

Many people, when forecasting revenue, often look at something very obvious: foot traffic...

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Analysis

OFFICE & CASH FLOW

If you are running a business or planning to open a fast-moving consumer goods (FMCG) store – such as a takeaway coffee shop…

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Strategic thinking

OPEN A SHOP or GROW?

One thing I've realized after many years in this profession is that opening a store isn't too difficult, but...

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Analysis

ONLINE or OFFLINE

These past few days, retailers have been talking quite a bit about Coolmate, a fashion brand that...

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Analysis

OPEN MORE BUSINESSES AND…LOSE MONEY

A few days ago I went to look at a location in the Beihai area to open another branch for a shopping center…

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Analysis

30,000 stores… where do you stand in this game?

The Vietnamese retail market is growing, but not everyone who opens a new store will succeed. This is the point…

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Strategic thinking

CONVENIENT

Having worked in store development for over 12 years, I've come to realize one thing more and more clearly: with this store model…

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Analysis

A chain of 40,000 stores is entering Vietnam… and the first bidder… turns out to be the tenant.

I just read an article about "a chain of 40,000 Chinese convenience stores preparing to enter Vietnam," and if…

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Strategic thinking

YOU ARE MISJUDGING YOUR OPPONENT

I do a lot of surveys with clients, and almost 8 out of 10 people start with…

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One practical article per week on store location and sales point development.