Background
LEVENTS is a growing youth fashion brand that needs to build a flagship store to enhance the customer experience and brand recognition.
Problem
- The current store (Hoang Sa) is small, approximately 4m wide → unsuitable for an experiential store.
- Difficult to access and find location → limits visitor numbers.
- There are no dedicated personnel for site development.
- Lack of a process for selecting and evaluating sales outlets.
- Limited experience in negotiating lease agreements.
A single point of sale is not enough to become a platform for brand development.
Target
- Identify areas and routes that align with brand positioning.
- Find a location large enough to build a flagship store.
- Standardize the point-of-sale selection process.
- Negotiate a suitable price and terms.
Site Plus deployment
- Develop criteria for selecting retail locations based on the fashion model.
- Filter suitable central areas (focusing on fashion and youth)
- Searching, evaluating, and recommending flagship retail spaces.
- Assisting in negotiations in a highly competitive environment with major brands.
- Partnering to expand to the next sales points.
Result
- Successfully opened a flagship store at 139E Nguyen Trai (District 1)
→ Large area, approximately 8m wide, suitable for building a brand experience. - Significantly increase accessibility:
→ Young people, tourists, international visitors - Revenue exceeding expectations, while also achieving brand recognition goals.
- Completed negotiations for a reasonable lease term, despite high competition.
- Open more stores at Phan Trung – Bien Hoa, expanding the system
For a fashion brand, a store is more than just a place to sell goods.,
It's about brand touchpoints. A well-placed flagship can completely change how customers perceive a brand.
Did you find this article helpful?
Sign up to receive new articles every week on store layout and retail development.
