Background
Hamster Kingdom is expanding its chain of pet stores in Ho Chi Minh City, targeting students as a customer base.
Problem
- The target customer area has not been correctly identified.
- It's difficult to find a suitable small space (combining retail and storage).
- Low rental costs → limited location choices
- Heavy reliance on online advertising → high costs
- There is a shortage of personnel dedicated to site development.
The store has been opened, but its effectiveness hasn't been optimized based on location.
Target
- Identify areas with a high density of target customers.
- Find a small, affordable space that suits your business model.
- Reduce reliance on paid marketing.
- Optimize operations (store + warehouse)
Site Plus deployment
- Analyze and propose areas for concentrated customer activity (near schools).
- Searching and screening for suitable small-scale premises.
- Update the source of reasonable cost data.
- Assisting in contract negotiations to ensure legal compliance and long-term exploitation.
Result
- The points of sale that are consulted are always within high revenue group of the system
- Increase organic customer reach → reduce reliance on advertising
- Standardize the method of selecting premises for small-scale models.
Long-term partnership
Site Plus has been a partner with Hamster Kingdom since... 1 store → 9 stores,
and continue to support the expansion strategy in 2026.
For small businesses, choosing the wrong location means relying heavily on marketing.
Choosing the right location helps a store generate customers every day.
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