Background
Ministop is a convenience store chain with high demands for location and rapid expansion in Ho Chi Minh City.
Problem
- High competition → requires a location with good customer appeal.
- There is a shortage of personnel to deploy a large number of sites according to schedule.
- Lack of quality information on available properties (especially those not yet on the market).
- A quick preliminary assessment is needed before internal submission.
The pressure is on both expanding quickly and ensuring the quality of sales outlets.
Target
- Increase the potential supply of available space.
- Shorten the time required for screening and evaluating positions.
- Access "off-market" (not yet publicly listed) properties.
- Assist in monitoring and recommending suitable positions for hiring.
Site Plus deployment
- Continuously search for and update available properties in key areas (Go Vap, Tan Binh, etc.).
- Gather information from homeowners and identify properties not yet on the market.
- Preliminary screening and evaluation based on convenience store chain criteria.
- Monitor and recommend potential candidates for positions.
Result
- Significantly increase the availability of quality land for expansion.
- Accessing multiple "off-market" locations provides a competitive advantage.
- Successfully launched the store at 997 Pham Van Bach (Go Vap)
→ Revenue belongs to High group immediately after opening
With large chains, the advantage lies not only in choosing the right location,
but also in the ability to gain a position earlier than the market.
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