Rau Má Mix has expanded to over 70 stores. This rapid expansion phase has begun to introduce risks related to choosing the wrong sales locations and internal competition.
Problem
- Lack of personnel for site development.
- There is no clear plan for the area where the site will be opened.
- Several stores are located close together → affecting revenue.
- Competitors are opening up direct competition.
- Some sales outlets are not operating effectively.
While the number of sales outlets has increased, the quality remains suboptimal.
Target
- Area planning & route development
- Screening and evaluating potential locations before opening.
- Internal competition control
- Evaluate and optimize existing stores.
Site Plus deployment
- Suggest potential areas and routes.
- Searching, screening, and evaluating land plots.
- Contract negotiation support
- Control the distance between stores.
- Re-evaluate the system using the 4T framework.
Result
- Opened successfully 10+ premises
- Reduce the risk of incorrect opening and internal competition.
- Standardize brand identity, improve store visibility.
- Revenue increased by approximately 10% thanks to increased visitor numbers.
- Reduce reliance on advertising.
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