About Minh Phan
It helps businesses make the right decisions when choosing sales locations.
The story begins with a question.
It all started with a very familiar question: "Why do some stores make good products, have good marketing... yet still fail?"“
After more than 15 years working in the Retail, F&B, and Service industries, I've realized something quite painful: many stores fail before they even open. It's not because of a lack of capital, nor because of poor quality products, but because they choose the wrong location. They choose based on intuition, following the crowd, or simply because they think the "rent is reasonable" and then decide.
But location isn't just about "feeling okay" with it. It's what directly determines whether the store will survive. One wrong decision here can almost render all subsequent efforts meaningless.
So, I started developing a different approach: more logical, data-driven, and focused on understanding customer behavior. The goal wasn't to find the "best location," but to help store owners develop the right mindset so they wouldn't make the wrong choice.
Ultimately, a good sales point isn't necessarily a "beautiful" one. A good sales point is one that's right for you.
Work philosophy
Strategic thinking
A business location is more than just a physical space. It's a variable in the entire business model.
Based on data
Combine experience with data analysis to minimize subjective decision-making.
Practical application
The framework must be easy to apply in practice, not just beautiful in theory.
Five years of experience
Practical experience in Retail, F&B, and Services
Consulting project
Partnering from startup to chain store system
Sales rating
Evaluation, analysis & Opening of sales points
My approach
We don't sell dreams: I don't promise a "gold standard." I help you develop the right perspective so you can make your own decisions.
Not just theory: All frameworks are developed from real-world experience and can be applied immediately to your team.
There is no one-size-fits-all formula: Each model and each region requires its own evaluation method.
Published books
Go to the Sahara and Open a Tea Shop
This is the only book on finding effective business locations in Vietnam, summarizing the author's 10 years of practical experience.
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Retail Store Design and Layout
This book contains a secret weapon worth tens of billions of dong: 6 easy-to-apply steps for designing and arranging retail stores.
Learn moreReady to work together?
Discover how we can help you choose the right retailer.