
Case Study
START WITH THE CUSTOMER – DON'T JUST LOOK FOR YOUR DREAM LOCATION AND FORGET ABOUT THE BUYERS.
Lessons learned from turning down "golden" opportunities and why it was the right decision...
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Writing to help you understand better, not just for content.

Lessons learned from turning down "golden" opportunities and why it was the right decision...

The answer doesn't lie in the menu or the design. The problem starts with choosing the location. Many…
One practical article per week on store location and sales point development.