{"id":788,"date":"2026-11-14T08:00:00","date_gmt":"2026-11-14T01:00:00","guid":{"rendered":"https:\/\/minhphan.vn\/?p=788"},"modified":"2026-10-18T14:52:20","modified_gmt":"2026-10-18T07:52:20","slug":"chien-luoc-mat-bang-highlands","status":"publish","type":"post","link":"https:\/\/minhphan.vn\/en\/chien-luoc-mat-bang-highlands\/","title":{"rendered":"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>C\u1eadp nh\u1eadt th\u00e1ng 9\/2026 \u00b7 Minh Phan \u2014 Site Plus &amp; Mapdy<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi t\u00f4i h\u1ecfi c\u00e1c ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u F&amp;B \u0111ang t\u00ednh m\u1edf chu\u1ed7i r\u1eb1ng h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb Highlands Coffee, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: <em>\u201cH\u1ecd ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1eb9p, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 kh\u00f4ng sai, nh\u01b0ng n\u00f3 ch\u1ec9 m\u00f4 t\u1ea3 k\u1ebft qu\u1ea3 b\u1ec1 ngo\u00e0i, kh\u00f4ng m\u00f4 t\u1ea3 t\u01b0 duy b\u00ean trong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00e1ng 6\/2026, Highlands khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng th\u1ee9 1.000. Ch\u1ec9 ri\u00eang n\u0103m 2025, theo b\u00e1o c\u00e1o c\u1ee7a Jollibee (c\u00f4ng ty m\u1eb9), chu\u1ed7i \u0111\u00e3 m\u1edf th\u00eam 134 c\u1eeda h\u00e0ng. M\u1ed9t h\u1ec7 th\u1ed1ng m\u1edf nhanh nh\u01b0 v\u1eady kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o vi\u1ec7c \u201ct\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1eb9p\u201d. N\u00f3 ph\u1ea3i d\u1ef1a tr\u00ean m\u1ed9t logic ch\u1ecdn \u0111i\u1ec3m nh\u1ea5t qu\u00e1n, c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u1eb7t d\u1eef li\u1ec7u Highlands l\u00ean b\u1ea3n \u0111\u1ed3 Mapdy v\u00e0 \u0111\u1ed1i chi\u1ebfu v\u1edbi th\u1ef1c \u0111\u1ecba, t\u00f4i th\u1ea5y logic \u0111\u00f3 kh\u00e1 r\u00f5. <strong>Highlands kh\u00f4ng thu\u00ea m\u1eb7t b\u1eb1ng \u0111\u1eb9p. H\u1ecd thu\u00ea v\u1ecb tr\u00ed n\u1eb1m tr\u00ean d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi.<\/strong> V\u00e0 m\u1ed7i lo\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c giao m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00e1c nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>L\u01b0u \u00fd: \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eeb b\u00ean ngo\u00e0i, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u00f4ng khai, quan s\u00e1t th\u1ef1c \u0111\u1ecba v\u00e0 th\u00f4ng tin b\u00e1o ch\u00ed, kh\u00f4ng ph\u1ea3i th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a Highlands.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nguy\u00ean t\u1eafc xuy\u00ean su\u1ed1t: ch\u1ecdn theo d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cM\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u1ea3m t\u00ednh. M\u1ed7i ng\u01b0\u1eddi th\u1ea5y \u0111\u1eb9p m\u1ed9t ki\u1ec3u. <strong>D\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi th\u00ec \u0111o \u0111\u01b0\u1ee3c.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi zoom v\u00e0o b\u1ea5t k\u1ef3 c\u1ee5m c\u1eeda h\u00e0ng Highlands n\u00e0o tr\u00ean b\u1ea3n \u0111\u1ed3 Mapdy, t\u00f4i th\u1ea5y m\u1ed9t \u0111i\u1ec3m chung r\u1ea5t nh\u1ea5t qu\u00e1n: g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 c\u1eeda h\u00e0ng n\u00e0o n\u1eb1m s\u00e2u trong h\u1ebbm, trong khu d\u00e2n c\u01b0 t\u0129nh, hay \u1edf nh\u1eefng n\u01a1i ng\u01b0\u1eddi ta ph\u1ea3i c\u1ed1 t\u00ecnh t\u00ecm \u0111\u1ebfn. Ch\u00fang lu\u00f4n n\u1eb1m tr\u00ean c\u00e1c tr\u1ee5c ng\u01b0\u1eddi \u0111i qua h\u1eb1ng ng\u00e0y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0\u1eddng l\u1edbn v\u00e0 n\u00fat giao th\u00f4ng quan tr\u1ecdng<\/li>\n\n\n<li>G\u1ea7n c\u1ed5ng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc<\/li>\n\n\n<li>G\u1ea7n t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng<\/li>\n\n\n<li>Trong ho\u1eb7c c\u1ea1nh trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/li>\n\n\n<li>G\u1ea7n b\u1ec7nh vi\u1ec7n l\u1edbn, nh\u00e0 ga, s\u00e2n bay<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1eadt th\u00eam l\u1edbp d\u1eef li\u1ec7u t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng tr\u00ean Mapdy, m\u1ed1i li\u00ean h\u1ec7 n\u00e0y c\u00e0ng r\u00f5: <strong>c\u00e1c c\u1ee5m c\u1eeda h\u00e0ng Highlands b\u00e1m r\u1ea5t s\u00e1t c\u00e1c c\u1ee5m v\u0103n ph\u00f2ng<\/strong>. \u0110\u00e2y l\u00e0 n\u01a1i c\u00f3 d\u00f2ng ng\u01b0\u1eddi l\u1eb7p l\u1ea1i m\u1ed7i ng\u00e0y, v\u00e0o nh\u1eefng khung gi\u1edd \u1ed5n \u0111\u1ecbnh: s\u00e1ng \u0111i l\u00e0m, tr\u01b0a ngh\u1ec9, chi\u1ec1u h\u1ecdp kh\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1052\" src=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\" alt=\"B\u1ea3n \u0111\u1ed3 Mapdy l\u1edbp c\u1eeda h\u00e0ng Highlands Coffee ch\u1ed3ng l\u1edbp t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i\" class=\"wp-image-789\" srcset=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp 1600w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi-300x197.webp 300w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi-1024x673.webp 1024w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi-768x505.webp 768w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi-1536x1010.webp 1536w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi-600x395.webp 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">L\u1edbp c\u1eeda h\u00e0ng Highlands (\u0111\u1ecf) ch\u1ed3ng l\u1edbp t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i tr\u00ean Mapdy<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So s\u00e1nh v\u1edbi Starbucks s\u1ebd th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. Starbucks ch\u1ecdn l\u1ecdc nh\u1eefng v\u1ecb tr\u00ed c\u00f3 gi\u00e1 tr\u1ecb cao c\u1ea5p nh\u1ea5t v\u00e0 ch\u1ea5p nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u00edt h\u01a1n. Highlands th\u00ec ph\u1ee7 r\u1ed9ng theo d\u00f2ng ng\u01b0\u1eddi, \u0111\u1ec3 c\u00f3 m\u1eb7t \u1edf n\u01a1i kh\u00e1ch \u0111ang \u0111i qua, thay v\u00ec ch\u1edd kh\u00e1ch t\u00ecm \u0111\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u201cT\u1eadp trung\u201d trong <a href=\"https:\/\/minhphan.vn\/en\/cach-chon-mat-bang-kinh-doanh-cafe\/\">Framework 4T<\/a> \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf quy m\u00f4 h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng: bi\u1ebft kh\u00e1ch c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, v\u00e0o l\u00fac n\u00e0o, r\u1ed3i \u0111\u1eb7t c\u1eeda h\u00e0ng \u0111\u00fang tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, 3 nhi\u1ec7m v\u1ee5 kh\u00e1c nhau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t sai l\u1ea7m hay g\u1eb7p khi h\u1ecdc t\u1eeb chu\u1ed7i l\u1edbn l\u00e0 ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 \u201cm\u1ed9t c\u00f4ng th\u1ee9c m\u1eb7t b\u1eb1ng\u201d. Th\u1ef1c t\u1ebf, Highlands v\u1eadn h\u00e0nh nhi\u1ec1u m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, m\u1ed7i m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c giao m\u1ed9t nhi\u1ec7m v\u1ee5 ri\u00eang trong h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>M\u00f4 h\u00ecnh<\/th><th>Quy m\u00f4<\/th><th>Nhi\u1ec7m v\u1ee5 ch\u00ednh<\/th><th>V\u00ed d\u1ee5<\/th><\/tr><\/thead><tbody><tr><td>Kiosk, xe container<\/td><td>Nh\u1ecf, g\u1ecdn<\/td><td>Th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi chi ph\u00ed th\u1ea5p, ph\u1ee5c v\u1ee5 kh\u00e1ch mang \u0111i<\/td><td>Xe container t\u1ea1i c\u00e2y x\u0103ng \u1edf Ch\u00e2u L\u1ed9c, B\u00ecnh \u0110\u1ecbnh<\/td><\/tr><tr><td>C\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n<\/td><td>Nhi\u1ec1u \u0111i\u1ec3m v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 \u1edf kho\u1ea3ng 100\u2013150m\u00b2<\/td><td>X\u01b0\u01a1ng s\u1ed1ng doanh thu c\u1ee7a to\u00e0n h\u1ec7 th\u1ed1ng<\/td><td>Ph\u1ea7n l\u1edbn c\u00e1c \u0111i\u1ec3m tr\u00ean tr\u1ee5c \u0111\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u1edf TP.HCM, H\u00e0 N\u1ed9i<\/td><\/tr><tr><td>Flagship<\/td><td>Tr\u00ean 200m\u00b2, v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng<\/td><td>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/td><td>74 B\u1ea1ch \u0110\u1eb1ng, \u0110\u00e0 N\u1eb5ng, view s\u00f4ng H\u00e0n; c\u1eeda h\u00e0ng th\u1ee9 1.000 tr\u00ean \u0111\u01b0\u1eddng Thanh Ni\u00ean, H\u00e0 N\u1ed9i<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Kiosk: \u0111i tr\u01b0\u1edbc \u0111\u1ec3 th\u0103m d\u00f2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t xe container Highlands \u0111\u1eb7t t\u1ea1i c\u00e2y x\u0103ng \u1edf m\u1ed9t th\u1ecb tr\u1ea5n t\u1ec9nh B\u00ecnh \u0110\u1ecbnh l\u00e0 t\u00edn hi\u1ec7u th\u00fa v\u1ecb. \u0110\u00f3 kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u00f4 th\u1ecb l\u1edbn. \u0110\u00e2y l\u00e0 c\u00e1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng nh\u1ecf v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p: ki\u1ec3m tra xem nhu c\u1ea7u c\u00f3 \u0111\u1ee7 kh\u00f4ng tr\u01b0\u1edbc khi \u0111\u1eb7t m\u1ed9t c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n: t\u1ed1i \u01b0u c\u00f9ng l\u00fac ba th\u1ee9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh chi\u1ebfm ph\u1ea7n l\u1edbn h\u1ec7 th\u1ed1ng. Khi \u0111i th\u1ef1c \u0111\u1ecba v\u00e0 \u0111\u1ed1i chi\u1ebfu v\u1edbi b\u1ea3n \u0111\u1ed3, t\u00f4i th\u1ea5y nhi\u1ec1u \u0111i\u1ec3m v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u1edbi di\u1ec7n t\u00edch kho\u1ea3ng 100\u2013150m\u00b2, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i c\u0169 t\u1ea1i trung t\u00e2m, n\u01a1i m\u1eb7t b\u1eb1ng l\u1edbn v\u1edbi gi\u00e1 h\u1ee3p l\u00fd g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n. M\u00f4 h\u00ecnh n\u00e0y c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c ba th\u1ee9: \u0111\u1ee7 kh\u00f4ng gian \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c \u201cqu\u00e1n c\u00e0 ph\u00ea\u201d, chi ph\u00ed thu\u00ea ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, v\u00e0 c\u00f4ng su\u1ea5t ph\u1ee5c v\u1ee5 \u0111\u1ee7 \u0111\u1ec3 h\u00f2a v\u1ed1n nhanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flagship: kh\u00f4ng t\u1ed1i \u01b0u doanh thu, m\u00e0 t\u1ed1i \u01b0u th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y c\u00f3 chi ph\u00ed thu\u00ea cao, di\u1ec7n t\u00edch l\u1edbn, nh\u00e2n s\u1ef1 nhi\u1ec1u h\u01a1n, n\u00ean doanh thu tr\u00ean m\u1ed7i m\u00e9t vu\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 cao nh\u1ea5t. Nh\u01b0ng ch\u00fang l\u00e0m \u0111\u01b0\u1ee3c m\u1ed9t vi\u1ec7c m\u00e0 c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c, nh\u01b0 ph\u1ea7n ti\u1ebfp theo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cBillboard s\u1ed1ng\u201d: v\u00ec sao c\u1eeda h\u00e0ng th\u1ee9 1.000 n\u1eb1m tr\u00ean \u0111\u01b0\u1eddng Thanh Ni\u00ean<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i d\u00f9ng kh\u00e1i ni\u1ec7m <strong>\u201cbillboard s\u1ed1ng\u201d<\/strong> \u0111\u1ec3 gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng flagship. M\u1ed7i l\u1ea7n ng\u01b0\u1eddi ta \u0111i ngang v\u00e0 th\u1ea5y Highlands \u1edf m\u1ed9t v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng, h\u1ecd g\u1eafn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, <strong>d\u00f9 h\u00f4m \u0111\u00f3 h\u1ecd kh\u00f4ng v\u00e0o mua<\/strong>. Hi\u1ec7u \u1ee9ng n\u00e0y lan sang c\u1ea3 nh\u1eefng c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n b\u00ecnh th\u01b0\u1eddng trong h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3i c\u00e1ch kh\u00e1c, m\u1ed9t ph\u1ea7n ti\u1ec1n thu\u00ea c\u1ee7a flagship kh\u00f4ng n\u00ean t\u00ednh l\u00e0 chi ph\u00ed m\u1eb7t b\u1eb1ng, m\u00e0 l\u00e0 <strong>chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong>. M\u1ed9t t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u1edf v\u1ecb tr\u00ed \u0111\u1eb9p c\u0169ng t\u1ed1n ti\u1ec1n m\u1ed7i th\u00e1ng, nh\u01b0ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c ly n\u00e0o. Flagship th\u00ec v\u1eeba qu\u1ea3ng c\u00e1o, v\u1eeba b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1eeda h\u00e0ng th\u1ee9 1.000<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y 12\/6\/2026, Highlands khai tr\u01b0\u01a1ng <a href=\"https:\/\/tapchicongthuong.vn\/highlands-coffee-dat-moc-1-000-cua-hang-tai-viet-nam-525628.htm\" rel=\"noopener\" target=\"_blank\">c\u1eeda h\u00e0ng th\u1ee9 1.000 t\u1ea1i 28 Thanh Ni\u00ean, ph\u01b0\u1eddng T\u00e2y H\u1ed3, H\u00e0 N\u1ed9i<\/a>. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng con \u0111\u01b0\u1eddng bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t Th\u1ee7 \u0111\u00f4, n\u1eb1m gi\u1eefa H\u1ed3 T\u00e2y v\u00e0 h\u1ed3 Tr\u00fac B\u1ea1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t chi ti\u1ebft \u0111\u00e1ng ch\u00fa \u00fd: theo <a href=\"https:\/\/cafef.vn\/ke-khoc-nguoi-cuoi-o-ho-tay-laika-chat-vat-rut-lui-highlands-thau-tom-mat-bang-mo-cua-hang-thu-1000-188260613155149036.chn\" rel=\"noopener\" target=\"_blank\">CafeF<\/a>, m\u1eb7t b\u1eb1ng n\u00e0y tr\u01b0\u1edbc \u0111\u00f3 t\u1eebng \u0111\u01b0\u1ee3c Laika Cafe \u0111\u1ea7u t\u01b0 l\u1edbn, n\u1ed5i ti\u1ebfng v\u1edbi gi\u1edbi tr\u1ebb nh\u1edd view h\u1ed3, tr\u01b0\u1edbc khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y r\u00fat lui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ecdn n\u01a1i \u0111\u1eb7t c\u1ed9t m\u1ed1c 1.000 c\u1eeda h\u00e0ng, Highlands kh\u00f4ng ch\u1ecdn v\u1ecb tr\u00ed t\u1ed1i \u01b0u doanh thu nh\u1ea5t, m\u00e0 ch\u1ecdn <strong>v\u1ecb tr\u00ed c\u00f3 gi\u00e1 tr\u1ecb bi\u1ec3u t\u01b0\u1ee3ng cao nh\u1ea5t<\/strong>. \u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 logic billboard s\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00e0i h\u1ecdc t\u1eeb chuy\u1ec7n hai th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t m\u1eb7t b\u1eb1ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng m\u1ed9t m\u1eb7t b\u1eb1ng view \u0111\u1eb9p, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i r\u00fat lui, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c d\u00f9ng n\u00f3 l\u00e0m c\u1ed9t m\u1ed1c. M\u1eb7t b\u1eb1ng kh\u00f4ng \u0111\u1ed5i. Th\u1ee9 kh\u00e1c nhau l\u00e0 <strong>vai tr\u00f2 c\u1ee7a m\u1eb7t b\u1eb1ng \u0111\u00f3 trong m\u00f4 h\u00ecnh kinh doanh<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi m\u1ed9t chu\u1ed7i 1.000 c\u1eeda h\u00e0ng, m\u1ed9t flagship \u0111\u1eaft \u0111\u1ecf \u0111\u01b0\u1ee3c \u201cnu\u00f4i\u201d b\u1edfi c\u1ea3 h\u1ec7 th\u1ed1ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho c\u1ea3 h\u1ec7 th\u1ed1ng. V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u00edt \u0111i\u1ec3m h\u01a1n, c\u00f9ng m\u1eb7t b\u1eb1ng \u0111\u00f3 ph\u1ea3i t\u1ef1 g\u00e1nh to\u00e0n b\u1ed9 chi ph\u00ed b\u1eb1ng doanh thu c\u1ee7a ch\u00ednh n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 l\u00fd do t\u00f4i lu\u00f4n c\u1ea3nh b\u00e1o c\u00e1c chu\u1ed7i nh\u1ecf: <strong>\u0111\u1eebng thu\u00ea flagship khi h\u1ec7 th\u1ed1ng ch\u01b0a \u0111\u1ee7 l\u1edbn \u0111\u1ec3 nu\u00f4i n\u00f3<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng v\u1ecb tr\u00ed \u201ckh\u00f3 hi\u1ec3u\u201d v\u00e0 nh\u1eefng c\u1eeda h\u00e0ng b\u1ecb \u0111\u00f3ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ec9nh tho\u1ea3ng, t\u00f4i th\u1ea5y Highlands m\u1edf \u1edf nh\u1eefng v\u1ecb tr\u00ed m\u00e0 n\u1ebfu ch\u1ea5m theo ti\u00eau ch\u00ed ch\u1ecdn m\u1eb7t b\u1eb1ng truy\u1ec1n th\u1ed1ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. V\u00ed d\u1ee5, m\u1ed9t \u0111o\u1ea1n \u0111\u01b0\u1eddng c\u00f3 m\u1eadt \u0111\u1ed9 v\u0103n ph\u00f2ng c\u00f4ng ngh\u1ec7 cao, nh\u01b0ng c\u00f3 d\u1ea3i ph\u00e2n c\u00e1ch d\u00e0i khi\u1ebfn xe m\u00e1y kh\u00f3 ti\u1ebfp c\u1eadn t\u1eeb m\u1ed9t chi\u1ec1u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo t\u00f4i, \u0111\u00e2y l\u00e0 d\u1ea1ng <strong>c\u1eeda h\u00e0ng th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t<\/strong>. H\u1ecd ki\u1ec3m tra m\u1ed9t gi\u1ea3 thuy\u1ebft: m\u1eadt \u0111\u1ed9 v\u0103n ph\u00f2ng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i b\u1ed9 trong b\u00e1n k\u00ednh v\u00e0i tr\u0103m m\u00e9t c\u00f3 \u0111\u1ee7 b\u00f9 cho b\u1ea5t l\u1ee3i v\u1ec1 ti\u1ebfp c\u1eadn b\u1eb1ng xe m\u00e1y kh\u00f4ng? N\u1ebfu hi\u1ec7u qu\u1ea3, m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng sang c\u00e1c v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1. N\u1ebfu kh\u00f4ng, h\u1ecd \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c r\u00fat lui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e1m \u0111\u00f3ng c\u1eeda h\u00e0ng khi c\u1ea7n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ec3 \u00fd: m\u1ed9t chu\u1ed7i m\u1edf nhanh c\u0169ng l\u00e0 m\u1ed9t chu\u1ed7i \u0111\u00f3ng c\u1eeda h\u00e0ng khi c\u1ea7n. Theo <a href=\"https:\/\/doanhnhan.baophapluat.vn\/loi-nhuan-quy-i-cao-ky-luc-highlands-coffee-thu-hep-mang-luoi-truoc-them-ipo.html\" rel=\"noopener\" target=\"_blank\">b\u00e1o c\u00e1o qu\u00fd I\/2026 c\u1ee7a Jollibee \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed d\u1eabn l\u1ea1i<\/a>, Highlands \u0111\u1ea1t EBITDA kho\u1ea3ng 297 t\u1ef7 \u0111\u1ed3ng, m\u1ee9c cao nh\u1ea5t t\u1eeb khi t\u1eadp \u0111o\u00e0n m\u1eb9 c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u ri\u00eang, doanh s\u1ed1 tr\u00ean c\u00f9ng c\u1eeda h\u00e0ng t\u0103ng 8%, <strong>nh\u01b0ng \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng 31 c\u1eeda h\u00e0ng trong qu\u00fd<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u1ee3i nhu\u1eadn k\u1ef7 l\u1ee5c \u0111i c\u00f9ng vi\u1ec7c \u0111\u00f3ng c\u1eeda h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u00e2u thu\u1eabn. \u0110\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng <strong>li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1eebng \u0111i\u1ec3m b\u00e1n<\/strong>: \u0111i\u1ec3m n\u00e0o kh\u00f4ng c\u00f2n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u00ec \u0111\u00f3ng, d\u1ed3n ngu\u1ed3n l\u1ef1c cho \u0111i\u1ec3m t\u1ed1t v\u00e0 \u0111i\u1ec3m m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ecdn m\u1eb7t b\u1eb1ng kh\u00f4ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh m\u1ed9t l\u1ea7n l\u00e0 xong. N\u00f3 l\u00e0 m\u1ed9t quy tr\u00ecnh <strong>m\u1edf, \u0111o, \u0111i\u1ec1u ch\u1ec9nh, v\u00e0 \u0111\u00f3ng khi c\u1ea7n<\/strong>.<\/li>\n\n\n<li>M\u1ed9t chu\u1ed7i m\u1ea1nh kh\u00f4ng ph\u1ea3i l\u00e0 chu\u1ed7i kh\u00f4ng bao gi\u1edd ch\u1ecdn sai. M\u00e0 l\u00e0 chu\u1ed7i <strong>ph\u00e1t hi\u1ec7n sai s\u1edbm v\u00e0 x\u1eed l\u00fd d\u1ee9t kho\u00e1t<\/strong>, thay v\u00ec d\u00f9ng ti\u1ec1n c\u1ee7a \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 nu\u00f4i \u0111i\u1ec3m y\u1ebfu m\u00e3i.<\/li>\n\n\n<li>Chu\u1ed7i nh\u1ecf th\u01b0\u1eddng l\u00e0m ng\u01b0\u1ee3c l\u1ea1i: ng\u1ea1i \u0111\u00f3ng c\u1eeda h\u00e0ng v\u00ec ti\u1ebfc ti\u1ec1n \u0111\u00e3 \u0111\u1ea7u t\u01b0, v\u00e0 \u0111\u1ec3 m\u1ed9t \u0111i\u1ec3m y\u1ebfu k\u00e9o c\u1ea3 h\u1ec7 th\u1ed1ng \u0111i xu\u1ed1ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf t\u1eeb c\u00e1ch Highlands ch\u1ecdn m\u1eb7t b\u1eb1ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n kh\u00f4ng c\u1ea7n v\u1ed1n nh\u01b0 Highlands \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t t\u01b0 duy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Ch\u1ecdn theo d\u00f2ng di chuy\u1ec3n th\u1eadt, kh\u00f4ng theo c\u1ea3m quan \u201cch\u1ed7 n\u00e0y \u0111\u1eb9p\u201d.<\/strong> Tr\u01b0\u1edbc m\u1ed7i m\u1eb7t b\u1eb1ng, h\u00e3y h\u1ecfi: v\u1ecb tr\u00ed n\u00e0y n\u1eb1m tr\u00ean con \u0111\u01b0\u1eddng kh\u00e1ch <strong>\u0111ang<\/strong> \u0111i m\u1ed7i ng\u00e0y, hay b\u1ea1n \u0111ang k\u1ef3 v\u1ecdng kh\u00e1ch s\u1ebd <strong>c\u1ed1 t\u00ecnh t\u00ecm \u0111\u1ebfn<\/strong>? C\u00e2u tr\u1ea3 l\u1eddi quy\u1ebft \u0111\u1ecbnh nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. T\u00ecm \u201c\u0111i\u1ec3m neo\u201d c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n.<\/strong> V\u1edbi Highlands l\u00e0 c\u1ee5m v\u0103n ph\u00f2ng. V\u1edbi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ecdc, b\u1ec7nh vi\u1ec7n, khu d\u00e2n c\u01b0 m\u1edbi, khu c\u00f4ng nghi\u1ec7p. \u0110\u1eb7t c\u00e1c \u0111i\u1ec3m neo l\u00ean b\u1ea3n \u0111\u1ed3 tr\u01b0\u1edbc, r\u1ed3i m\u1edbi t\u00ecm m\u1eb7t b\u1eb1ng quanh \u0111\u00f3. C\u00e1ch l\u00e0m chi ti\u1ebft c\u00f3 trong b\u00e0i \u0111\u1ecdc b\u1ea3n \u0111\u1ed3 th\u1ecb tr\u01b0\u1eddng F&amp;B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. M\u1ed7i c\u1eeda h\u00e0ng c\u1ea7n m\u1ed9t nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng.<\/strong> C\u1eeda h\u00e0ng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n, c\u1eeda h\u00e0ng \u0111\u1ec3 th\u1eed nghi\u1ec7m, hay c\u1eeda h\u00e0ng \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u? \u0110\u1eebng \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u1eeda h\u00e0ng th\u1eed nghi\u1ec7m b\u1eb1ng ti\u00eau chu\u1ea9n c\u1ee7a c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n, v\u00e0 \u0111\u1eebng thu\u00ea flagship khi h\u1ec7 th\u1ed1ng ch\u01b0a \u0111\u1ee7 l\u1edbn \u0111\u1ec3 g\u00e1nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Th\u1eed nghi\u1ec7m nh\u1ecf tr\u01b0\u1edbc khi nh\u00e2n r\u1ed9ng.<\/strong> V\u1edbi v\u1ecb tr\u00ed hay m\u00f4 h\u00ecnh ch\u01b0a ch\u1eafc ch\u1eafn, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng phi\u00ean b\u1ea3n g\u1ecdn nh\u1eb9, chi ph\u00ed th\u1ea5p, \u0111\u1eb7t ra ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 sau 3\u20136 th\u00e1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. D\u00e1m \u0111\u00f3ng \u0111i\u1ec3m y\u1ebfu.<\/strong> \u0110\u1eb7t s\u1eb5n ti\u00eau ch\u00ed: sau bao l\u00e2u, doanh thu d\u01b0\u1edbi m\u1ee9c n\u00e0o th\u00ec t\u1ed1i \u01b0u ho\u1eb7c \u0111\u00f3ng. Quy\u1ebft \u0111\u1ecbnh s\u1edbm lu\u00f4n r\u1ebb h\u01a1n quy\u1ebft \u0111\u1ecbnh mu\u1ed9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n 2\u20135 c\u1eeda h\u00e0ng, l\u1ed9 tr\u00ecnh m\u1edf r\u1ed9ng c\u1ee5 th\u1ec3 c\u00f3 trong b\u00e0i <a href=\"https:\/\/minhphan.vn\/en\/mo-chuoi-cua-hang\/\">m\u1edf chu\u1ed7i c\u1eeda h\u00e0ng: th\u1ee7 t\u1ee5c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ecdn \u0111i\u1ec3m<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1\"><strong class=\"schema-faq-question\">Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng theo ti\u00eau ch\u00ed g\u00ec?<\/strong> <p class=\"schema-faq-answer\">Nh\u00ecn t\u1eeb d\u1eef li\u1ec7u v\u1ecb tr\u00ed v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba, nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n nh\u1ea5t l\u00e0 ch\u1ecdn v\u1ecb tr\u00ed n\u1eb1m tr\u00ean d\u00f2ng di chuy\u1ec3n h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi: \u0111\u01b0\u1eddng l\u1edbn, n\u00fat giao, g\u1ea7n v\u0103n ph\u00f2ng, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, b\u1ec7nh vi\u1ec7n. Ngo\u00e0i ra, m\u1ed7i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00f3 ti\u00eau ch\u00ed ri\u00eang theo nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-2\"><strong class=\"schema-faq-question\">V\u00ec sao Highlands m\u1edf c\u1eeda h\u00e0ng \u1edf v\u1ecb tr\u00ed c\u00f3 chi ph\u00ed r\u1ea5t cao?<\/strong> <p class=\"schema-faq-answer\">Nh\u1eefng c\u1eeda h\u00e0ng flagship \u1edf v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 \u201cbillboard s\u1ed1ng\u201d cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ph\u1ea7n chi ph\u00ed thu\u00ea c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 xem nh\u01b0 chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c c\u1ea3 h\u1ec7 th\u1ed1ng h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng chia s\u1ebb.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-3\"><strong class=\"schema-faq-question\">Qu\u00e1n nh\u1ecf c\u00f3 n\u00ean m\u1edf g\u1ea7n Highlands kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">C\u00f3 th\u1ec3 c\u00f3 l\u1ee3i, v\u00ec Highlands th\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn khu c\u00f3 d\u00f2ng ng\u01b0\u1eddi t\u1ed1t. Nh\u01b0ng ch\u1ec9 n\u00ean l\u00e0m n\u1ebfu b\u1ea1n ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch, nhu c\u1ea7u ho\u1eb7c m\u1ee9c gi\u00e1 kh\u00e1c v\u1edbi Highlands. N\u1ebfu b\u00e1n gi\u1ed1ng h\u1ec7t, b\u1ea1n \u0111ang \u0111\u1ea5u v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-4\"><strong class=\"schema-faq-question\">Highlands \u0111\u00f3ng c\u1eeda h\u00e0ng c\u00f3 ph\u1ea3i d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng?<\/strong> <p class=\"schema-faq-answer\">Kh\u00f4ng h\u1eb3n. Qu\u00fd I\/2026, Highlands \u0111\u00f3ng 31 c\u1eeda h\u00e0ng nh\u01b0ng l\u1ee3i nhu\u1eadn v\u1eabn \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t t\u1eeb khi c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u ri\u00eang. Vi\u1ec7c \u0111\u00f3ng c\u00e1c \u0111i\u1ec3m k\u00e9m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 d\u1ed3n l\u1ef1c cho \u0111i\u1ec3m t\u1ed1t l\u00e0 c\u00e1ch v\u1eadn h\u00e0nh b\u00ecnh th\u01b0\u1eddng c\u1ee7a m\u1ed9t chu\u1ed7i tr\u01b0\u1edfng th\u00e0nh.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-5\"><strong class=\"schema-faq-question\">B\u00e0i ph\u00e2n t\u00edch n\u00e0y c\u00f3 d\u1ef1a tr\u00ean th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a Highlands kh\u00f4ng?<\/strong> <p class=\"schema-faq-answer\">Kh\u00f4ng. \u0110\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eeb b\u00ean ngo\u00e0i, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng tr\u00ean b\u1ea3n \u0111\u1ed3, quan s\u00e1t th\u1ef1c \u0111\u1ecba v\u00e0 th\u00f4ng tin c\u00f4ng khai tr\u00ean b\u00e1o ch\u00ed.<\/p> <\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn: \u0111\u1eebng h\u1ecdc v\u1ecb tr\u00ed c\u1ee7a Highlands, h\u00e3y h\u1ecdc c\u00e1ch h\u1ecd ch\u1ecdn v\u1ecb tr\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn Highlands v\u00e0 th\u1ea5y nh\u1eefng m\u1eb7t b\u1eb1ng \u0111\u1eb9p. Nh\u00ecn k\u1ef9 h\u01a1n tr\u00ean b\u1ea3n \u0111\u1ed3, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t h\u1ec7 th\u1ed1ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ecdi c\u1eeda h\u00e0ng n\u1eb1m tr\u00ean <strong>d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi<\/strong>, b\u00e1m s\u00e1t c\u00e1c \u0111i\u1ec3m neo nh\u01b0 c\u1ee5m v\u0103n ph\u00f2ng.<\/li>\n\n\n<li>M\u1ed7i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00f3 <strong>m\u1ed9t nhi\u1ec7m v\u1ee5 ri\u00eang<\/strong>: kiosk \u0111\u1ec3 th\u0103m d\u00f2, c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n \u0111\u1ec3 ki\u1ebfm ti\u1ec1n, flagship \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n<li>V\u1ecb tr\u00ed \u201ckh\u00f3 hi\u1ec3u\u201d l\u00e0 <strong>th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t<\/strong>, v\u00e0 \u0111i\u1ec3m kh\u00f4ng hi\u1ec7u qu\u1ea3 th\u00ec <strong>d\u00e1m \u0111\u00f3ng<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n kh\u00f4ng th\u1ec3 sao ch\u00e9p v\u1ecb tr\u00ed c\u1ee7a Highlands. Nh\u01b0ng b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 sao ch\u00e9p c\u00e1ch h\u1ecd ra quy\u1ebft \u0111\u1ecbnh, \u1edf quy m\u00f4 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Xem b\u1ea3n \u0111\u1ed3 chu\u1ed7i c\u1eeda h\u00e0ng tr\u00ean Mapdy:<\/strong> <a href=\"https:\/\/mapdy.vn\" rel=\"noopener\" target=\"_blank\">Mapdy<\/a> l\u00e0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u1ecb tr\u00ed chu\u1ed7i c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, n\u01a1i c\u00e1c ph\u00e2n t\u00edch trong b\u00e0i n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng chu\u1ed7i v\u00e0 mu\u1ed1n ph\u00e2n t\u00edch v\u1ecb tr\u00ed b\u1eb1ng d\u1eef li\u1ec7u b\u1ea3n \u0111\u1ed3 nh\u01b0 c\u00e1ch c\u00e1c chu\u1ed7i l\u1edbn \u0111ang l\u00e0m, Site Plus c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh. <a href=\"https:\/\/minhphan.vn\/en\/service\/\">Xem d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>T\u00e1c gi\u1ea3: Minh Phan \u2014 Founder Site Plus v\u00e0 Mapdy, h\u01a1n 10 n\u0103m t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m b\u00e1n cho c\u00e1c chu\u1ed7i F&amp;B, b\u00e1n l\u1ebb; t\u00e1c gi\u1ea3 s\u00e1ch \u201c\u0110\u1ebfn Sahara m\u1edf qu\u00e1n tr\u00e0 \u0111\u00e1\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ngu\u1ed3n tham kh\u1ea3o: <a href=\"https:\/\/tapchicongthuong.vn\/highlands-coffee-dat-moc-1-000-cua-hang-tai-viet-nam-525628.htm\" rel=\"noopener\" target=\"_blank\">T\u1ea1p ch\u00ed C\u00f4ng Th\u01b0\u01a1ng \u2014 Highlands Coffee \u0111\u1ea1t m\u1ed1c 1.000 c\u1eeda h\u00e0ng<\/a> \u00b7 <a href=\"https:\/\/cafef.vn\/ke-khoc-nguoi-cuoi-o-ho-tay-laika-chat-vat-rut-lui-highlands-thau-tom-mat-bang-mo-cua-hang-thu-1000-188260613155149036.chn\" rel=\"noopener\" target=\"_blank\">CafeF \u2014 m\u1eb7t b\u1eb1ng c\u1eeda h\u00e0ng th\u1ee9 1.000 t\u1ea1i H\u1ed3 T\u00e2y<\/a> \u00b7 <a href=\"https:\/\/doanhnhan.baophapluat.vn\/loi-nhuan-quy-i-cao-ky-luc-highlands-coffee-thu-hep-mang-luoi-truoc-them-ipo.html\" rel=\"noopener\" target=\"_blank\">B\u00e1o Ph\u00e1p lu\u1eadt \u2014 k\u1ebft qu\u1ea3 qu\u00fd I\/2026 c\u1ee7a Highlands<\/a> \u00b7 <a href=\"https:\/\/vietnamfinance.vn\/highlands-coffee-cua-jollibee-group-lai-hon-1000-ty-dong-chuan-bi-ipo-vao-2027-d141512.html\" rel=\"noopener\" target=\"_blank\">VietnamFinance \u2014 s\u1ed1 c\u1eeda h\u00e0ng m\u1edf m\u1edbi n\u0103m 2025<\/a>. Ph\u00e2n t\u00edch v\u1ecb tr\u00ed d\u1ef1a tr\u00ean d\u1eef li\u1ec7u Mapdy v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba c\u1ee7a t\u00e1c gi\u1ea3.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u1eadp nh\u1eadt th\u00e1ng 9\/2026 \u00b7 Minh Phan \u2014 Site Plus &amp; Mapdy Khi t\u00f4i h\u1ecfi c\u00e1c ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u F&amp;B \u0111ang t\u00ednh m\u1edf chu\u1ed7i r\u1eb1ng h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb Highlands Coffee, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: \u201cH\u1ecd ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1eb9p, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba.\u201d C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 kh\u00f4ng sai, nh\u01b0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doc-ban-do-thi-truong"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chi\u1ebfn l\u01b0\u1ee3c m\u1eb7t b\u1eb1ng Highlands: v\u00ec sao kh\u00f4ng thu\u00ea \u201cch\u1ed7 \u0111\u1eb9p\u201d?<\/title>\n<meta name=\"description\" content=\"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/chien-luoc-mat-bang-highlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi\" \/>\n<meta property=\"og:description\" content=\"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/chien-luoc-mat-bang-highlands\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-14T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Minh Phan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Minh Phan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/\"},\"author\":{\"name\":\"Minh Phan\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#\\\/schema\\\/person\\\/ad07c29c0d6d096c443595b213f77f42\"},\"headline\":\"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi\",\"datePublished\":\"2026-11-14T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/\"},\"wordCount\":3823,\"image\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\",\"articleSection\":[\"\u0110\u1ecdc b\u1ea3n \u0111\u1ed3 &amp; th\u1ecb tr\u01b0\u1eddng\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/\",\"name\":\"Chi\u1ebfn l\u01b0\u1ee3c m\u1eb7t b\u1eb1ng Highlands: v\u00ec sao kh\u00f4ng thu\u00ea \u201cch\u1ed7 \u0111\u1eb9p\u201d?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\",\"datePublished\":\"2026-11-14T01:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#\\\/schema\\\/person\\\/ad07c29c0d6d096c443595b213f77f42\"},\"description\":\"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-1\"},{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-2\"},{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-3\"},{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-4\"},{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-5\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\",\"contentUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp\",\"width\":1600,\"height\":1052,\"caption\":\"B\u1ea3n \u0111\u1ed3 Mapdy l\u1edbp c\u1eeda h\u00e0ng Highlands Coffee ch\u1ed3ng l\u1edbp t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/\",\"name\":\"MinhPhan.Vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minhphan.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#\\\/schema\\\/person\\\/ad07c29c0d6d096c443595b213f77f42\",\"name\":\"Minh Phan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g\",\"caption\":\"Minh Phan\"},\"sameAs\":[\"https:\\\/\\\/minhphan.vn\"],\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/author\\\/admin\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-1\",\"position\":1,\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-1\",\"name\":\"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng theo ti\u00eau ch\u00ed g\u00ec?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nh\u00ecn t\u1eeb d\u1eef li\u1ec7u v\u1ecb tr\u00ed v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba, nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n nh\u1ea5t l\u00e0 ch\u1ecdn v\u1ecb tr\u00ed n\u1eb1m tr\u00ean d\u00f2ng di chuy\u1ec3n h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi: \u0111\u01b0\u1eddng l\u1edbn, n\u00fat giao, g\u1ea7n v\u0103n ph\u00f2ng, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, b\u1ec7nh vi\u1ec7n. Ngo\u00e0i ra, m\u1ed7i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00f3 ti\u00eau ch\u00ed ri\u00eang theo nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-2\",\"position\":2,\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-2\",\"name\":\"V\u00ec sao Highlands m\u1edf c\u1eeda h\u00e0ng \u1edf v\u1ecb tr\u00ed c\u00f3 chi ph\u00ed r\u1ea5t cao?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nh\u1eefng c\u1eeda h\u00e0ng flagship \u1edf v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 \u201cbillboard s\u1ed1ng\u201d cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ph\u1ea7n chi ph\u00ed thu\u00ea c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 xem nh\u01b0 chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c c\u1ea3 h\u1ec7 th\u1ed1ng h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng chia s\u1ebb.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-3\",\"position\":3,\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-3\",\"name\":\"Qu\u00e1n nh\u1ecf c\u00f3 n\u00ean m\u1edf g\u1ea7n Highlands kh\u00f4ng?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00f3 th\u1ec3 c\u00f3 l\u1ee3i, v\u00ec Highlands th\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn khu c\u00f3 d\u00f2ng ng\u01b0\u1eddi t\u1ed1t. Nh\u01b0ng ch\u1ec9 n\u00ean l\u00e0m n\u1ebfu b\u1ea1n ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch, nhu c\u1ea7u ho\u1eb7c m\u1ee9c gi\u00e1 kh\u00e1c v\u1edbi Highlands. N\u1ebfu b\u00e1n gi\u1ed1ng h\u1ec7t, b\u1ea1n \u0111ang \u0111\u1ea5u v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-4\",\"position\":4,\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-4\",\"name\":\"Highlands \u0111\u00f3ng c\u1eeda h\u00e0ng c\u00f3 ph\u1ea3i d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kh\u00f4ng h\u1eb3n. Qu\u00fd I\\\/2026, Highlands \u0111\u00f3ng 31 c\u1eeda h\u00e0ng nh\u01b0ng l\u1ee3i nhu\u1eadn v\u1eabn \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t t\u1eeb khi c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u ri\u00eang. Vi\u1ec7c \u0111\u00f3ng c\u00e1c \u0111i\u1ec3m k\u00e9m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 d\u1ed3n l\u1ef1c cho \u0111i\u1ec3m t\u1ed1t l\u00e0 c\u00e1ch v\u1eadn h\u00e0nh b\u00ecnh th\u01b0\u1eddng c\u1ee7a m\u1ed9t chu\u1ed7i tr\u01b0\u1edfng th\u00e0nh.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-5\",\"position\":5,\"url\":\"https:\\\/\\\/minhphan.vn\\\/chien-luoc-mat-bang-highlands\\\/#faq-question-5\",\"name\":\"B\u00e0i ph\u00e2n t\u00edch n\u00e0y c\u00f3 d\u1ef1a tr\u00ean th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a Highlands kh\u00f4ng?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kh\u00f4ng. \u0110\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eeb b\u00ean ngo\u00e0i, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng tr\u00ean b\u1ea3n \u0111\u1ed3, quan s\u00e1t th\u1ef1c \u0111\u1ecba v\u00e0 th\u00f4ng tin c\u00f4ng khai tr\u00ean b\u00e1o ch\u00ed.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Chi\u1ebfn l\u01b0\u1ee3c m\u1eb7t b\u1eb1ng Highlands: v\u00ec sao kh\u00f4ng thu\u00ea \u201cch\u1ed7 \u0111\u1eb9p\u201d?","description":"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minhphan.vn\/en\/chien-luoc-mat-bang-highlands\/","og_locale":"en_US","og_type":"article","og_title":"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi","og_description":"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.","og_url":"https:\/\/minhphan.vn\/en\/chien-luoc-mat-bang-highlands\/","og_site_name":"MinhPhan.Vn","article_published_time":"2026-11-14T01:00:00+00:00","og_image":[{"width":1600,"height":1052,"url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp","type":"image\/webp"}],"author":"Minh Phan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Minh Phan","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#article","isPartOf":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/"},"author":{"name":"Minh Phan","@id":"https:\/\/minhphan.vn\/#\/schema\/person\/ad07c29c0d6d096c443595b213f77f42"},"headline":"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi","datePublished":"2026-11-14T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/"},"wordCount":3823,"image":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#primaryimage"},"thumbnailUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp","articleSection":["\u0110\u1ecdc b\u1ea3n \u0111\u1ed3 &amp; th\u1ecb tr\u01b0\u1eddng"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/","url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/","name":"Chi\u1ebfn l\u01b0\u1ee3c m\u1eb7t b\u1eb1ng Highlands: v\u00ec sao kh\u00f4ng thu\u00ea \u201cch\u1ed7 \u0111\u1eb9p\u201d?","isPartOf":{"@id":"https:\/\/minhphan.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#primaryimage"},"image":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#primaryimage"},"thumbnailUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp","datePublished":"2026-11-14T01:00:00+00:00","author":{"@id":"https:\/\/minhphan.vn\/#\/schema\/person\/ad07c29c0d6d096c443595b213f77f42"},"description":"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t 1.000 c\u1eeda h\u00e0ng? Ph\u00e2n t\u00edch 3 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng, nguy\u00ean t\u1eafc d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi v\u00e0 b\u00e0i h\u1ecdc cho chu\u1ed7i nh\u1ecf.","breadcrumb":{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-1"},{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-2"},{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-3"},{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-4"},{"@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-5"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#primaryimage","url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp","contentUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/10\/mapdy-highlands-toa-nha-van-phong-ha-noi.webp","width":1600,"height":1052,"caption":"B\u1ea3n \u0111\u1ed3 Mapdy l\u1edbp c\u1eeda h\u00e0ng Highlands Coffee ch\u1ed3ng l\u1edbp t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i"},{"@type":"BreadcrumbList","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/minhphan.vn\/"},{"@type":"ListItem","position":2,"name":"V\u00ec sao Highlands kh\u00f4ng thu\u00ea \u201cm\u1eb7t b\u1eb1ng \u0111\u1eb9p\u201d \u2014 h\u1ecd thu\u00ea v\u1ecb tr\u00ed ki\u1ec3m so\u00e1t d\u00f2ng ng\u01b0\u1eddi"}]},{"@type":"WebSite","@id":"https:\/\/minhphan.vn\/#website","url":"https:\/\/minhphan.vn\/","name":"MinhPhan.Vn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minhphan.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/minhphan.vn\/#\/schema\/person\/ad07c29c0d6d096c443595b213f77f42","name":"Minh Phan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecaad7a05a36d8380d510b31aecb1ff1cc998927e0d8a22a816a74ae15e884a6?s=96&d=mm&r=g","caption":"Minh Phan"},"sameAs":["https:\/\/minhphan.vn"],"url":"https:\/\/minhphan.vn\/en\/author\/admin\/"},{"@type":"Question","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-1","position":1,"url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-1","name":"Highlands Coffee ch\u1ecdn m\u1eb7t b\u1eb1ng theo ti\u00eau ch\u00ed g\u00ec?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nh\u00ecn t\u1eeb d\u1eef li\u1ec7u v\u1ecb tr\u00ed v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba, nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n nh\u1ea5t l\u00e0 ch\u1ecdn v\u1ecb tr\u00ed n\u1eb1m tr\u00ean d\u00f2ng di chuy\u1ec3n h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi: \u0111\u01b0\u1eddng l\u1edbn, n\u00fat giao, g\u1ea7n v\u0103n ph\u00f2ng, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, b\u1ec7nh vi\u1ec7n. Ngo\u00e0i ra, m\u1ed7i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u00f3 ti\u00eau ch\u00ed ri\u00eang theo nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-2","position":2,"url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-2","name":"V\u00ec sao Highlands m\u1edf c\u1eeda h\u00e0ng \u1edf v\u1ecb tr\u00ed c\u00f3 chi ph\u00ed r\u1ea5t cao?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nh\u1eefng c\u1eeda h\u00e0ng flagship \u1edf v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 \u201cbillboard s\u1ed1ng\u201d cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ph\u1ea7n chi ph\u00ed thu\u00ea c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 xem nh\u01b0 chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c c\u1ea3 h\u1ec7 th\u1ed1ng h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng chia s\u1ebb.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-3","position":3,"url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-3","name":"Qu\u00e1n nh\u1ecf c\u00f3 n\u00ean m\u1edf g\u1ea7n Highlands kh\u00f4ng?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"C\u00f3 th\u1ec3 c\u00f3 l\u1ee3i, v\u00ec Highlands th\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn khu c\u00f3 d\u00f2ng ng\u01b0\u1eddi t\u1ed1t. Nh\u01b0ng ch\u1ec9 n\u00ean l\u00e0m n\u1ebfu b\u1ea1n ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch, nhu c\u1ea7u ho\u1eb7c m\u1ee9c gi\u00e1 kh\u00e1c v\u1edbi Highlands. N\u1ebfu b\u00e1n gi\u1ed1ng h\u1ec7t, b\u1ea1n \u0111ang \u0111\u1ea5u v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-4","position":4,"url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-4","name":"Highlands \u0111\u00f3ng c\u1eeda h\u00e0ng c\u00f3 ph\u1ea3i d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kh\u00f4ng h\u1eb3n. Qu\u00fd I\/2026, Highlands \u0111\u00f3ng 31 c\u1eeda h\u00e0ng nh\u01b0ng l\u1ee3i nhu\u1eadn v\u1eabn \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t t\u1eeb khi c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u ri\u00eang. Vi\u1ec7c \u0111\u00f3ng c\u00e1c \u0111i\u1ec3m k\u00e9m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 d\u1ed3n l\u1ef1c cho \u0111i\u1ec3m t\u1ed1t l\u00e0 c\u00e1ch v\u1eadn h\u00e0nh b\u00ecnh th\u01b0\u1eddng c\u1ee7a m\u1ed9t chu\u1ed7i tr\u01b0\u1edfng th\u00e0nh.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-5","position":5,"url":"https:\/\/minhphan.vn\/chien-luoc-mat-bang-highlands\/#faq-question-5","name":"B\u00e0i ph\u00e2n t\u00edch n\u00e0y c\u00f3 d\u1ef1a tr\u00ean th\u00f4ng tin n\u1ed9i b\u1ed9 c\u1ee7a Highlands kh\u00f4ng?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kh\u00f4ng. \u0110\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eeb b\u00ean ngo\u00e0i, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng tr\u00ean b\u1ea3n \u0111\u1ed3, quan s\u00e1t th\u1ef1c \u0111\u1ecba v\u00e0 th\u00f4ng tin c\u00f4ng khai tr\u00ean b\u00e1o ch\u00ed.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":1,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/posts\/788\/revisions\/793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}