{"id":362,"date":"2026-05-24T13:27:13","date_gmt":"2026-05-24T06:27:13","guid":{"rendered":"https:\/\/minhphan.vn\/?p=362"},"modified":"2026-05-24T13:27:14","modified_gmt":"2026-05-24T06:27:14","slug":"highlands-coffee-doesnt-rent-prime-locations-they-rent-positions-that-allow-them-to-control-the-number-of-customers","status":"publish","type":"post","link":"https:\/\/minhphan.vn\/en\/highlands-coffee-khong-thue-mat-bang-dep-ho-thue-vi-tri-kiem-soat-dong-nguoi\/","title":{"rendered":"Highlands Coffee doesn't rent "prime locations" \u2013 they rent locations that control customer flow."},"content":{"rendered":"\n

(B\u00e0i 2 trong chu\u1ed7i \u201c\u0110\u1ecdc b\u1ea3n \u0111\u1ed3 Highlands Coffee\u201d)<\/p>\n\n\n\n

Khi t\u00f4i h\u1ecfi m\u1ed9t s\u1ed1 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u F&B \u0111ang l\u00ean k\u1ebf ho\u1ea1ch m\u1edf chu\u1ed7i r\u1eb1ng h\u1ecd h\u1ecdc g\u00ec t\u1eeb Highlands Coffee, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: “H\u1ecd ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1eb9p, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba.” C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 kh\u00f4ng sai nh\u01b0ng n\u00f3 ch\u1ec9 m\u00f4 t\u1ea3 k\u1ebft qu\u1ea3, kh\u00f4ng m\u00f4 t\u1ea3 t\u01b0 duy.<\/p>\n\n\n\n

Sau h\u01a1n 12 n\u0103m l\u00e0m ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng v\u00e0 nh\u00ecn v\u00e0o h\u00e0ng tr\u0103m quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u0111i\u1ec3m c\u1ee7a c\u00e1c chu\u1ed7i l\u1edbn nh\u1ecf t\u1ea1i Vi\u1ec7t Nam, t\u00f4i th\u1ea5y Highlands Coffee kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 “ch\u1ecdn ch\u1ed7 \u0111\u1eb9p”. H\u1ecd ch\u1ecdn theo m\u1ed9t logic kh\u00e1c h\u1eb3n v\u00e0 khi hi\u1ec3u \u0111\u01b0\u1ee3c logic \u0111\u00f3, b\u1ea1n s\u1ebd nh\u00ecn c\u00e1c v\u1ecb tr\u00ed Highlands tr\u00ean b\u1ea3n \u0111\u1ed3 Mapdy theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tr\u01b0\u1edbc khi v\u00e0o n\u1ed9i dung, t\u00f4i mu\u1ed1n n\u00f3i r\u00f5 c\u00e1ch t\u00f4i ti\u1ebfp c\u1eadn b\u00e0i n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m ch\u1ee9ng, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ecdc v\u00e0 tin.<\/p>\n\n\n\n

T\u00f4i d\u00f9ng ba ngu\u1ed3n ch\u00ednh: d\u1eef li\u1ec7u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng t\u1eeb Mapdy.vn<\/a> \u0111\u1ec3 quan s\u00e1t pattern ph\u00e2n b\u1ed5 \u0111\u1ecba l\u00fd; b\u00e1o c\u00e1o t\u00e0i ch\u00ednh qu\u00fd c\u1ee7a Jollibee Food Corporation (c\u00f4ng ty m\u1eb9 n\u1eafm c\u1ed5 ph\u1ea7n Highlands) \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu hi\u1ec7u qu\u1ea3 kinh doanh theo t\u1eebng giai \u0111o\u1ea1n m\u1edf r\u1ed9ng; v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba t\u1ea1i c\u00e1c c\u1ee5m c\u1eeda h\u00e0ng \u1edf TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng. Ba ngu\u1ed3n n\u00e0y b\u1ed5 sung cho nhau: b\u1ea3n \u0111\u1ed3 cho th\u1ea5y pattern, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh cho th\u1ea5y k\u1ebft qu\u1ea3, th\u1ef1c \u0111\u1ecba cho th\u1ea5y l\u00fd do.<\/p>\n\n\n\n

Ba m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng v\u00e0 \u00fd ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng lo\u1ea1i<\/p>\n\n\n\n

\u0110i\u1ec1u \u00edt ng\u01b0\u1eddi \u0111\u1ec3 \u00fd l\u00e0 Highlands Coffee kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t lo\u1ea1i c\u1eeda h\u00e0ng. Khi nh\u00ecn k\u1ef9 v\u00e0o h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd, t\u00f4i th\u1ea5y \u00edt nh\u1ea5t ba m\u00f4 h\u00ecnh \u0111ang v\u1eadn h\u00e0nh song song, m\u1ed7i m\u00f4 h\u00ecnh ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"\ud83c\udfaf\"M\u00f4 h\u00ecnh Kiosk (5-10m\u00b2), th\u01b0\u1eddng \u0111\u1eb7t t\u1ea1i c\u00e2y x\u0103ng ho\u1eb7c \u0111i\u1ec3m trung chuy\u1ec3n.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u1edbi nh\u1ea5t v\u00e0 theo \u0111\u00e1nh gi\u00e1 c\u1ee7a t\u00f4i, nhi\u1ec1u kh\u1ea3 n\u0103ng v\u1eabn \u0111ang trong giai \u0111o\u1ea1n test v\u00e0 ho\u00e0n thi\u1ec7n. Logic c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 r\u00f5 r\u00e0ng: ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng on-the-go, ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u ng\u1ed3i l\u1ea1i m\u00e0 ch\u1ec9 c\u1ea7n m\u1ed9t ly c\u00e0 ph\u00ea tr\u00ean \u0111\u01b0\u1eddng. Di\u1ec7n t\u00edch 5\u201310m\u00b2 \u0111\u1ed3ng ngh\u0129a v\u1edbi chi ph\u00ed m\u1eb7t b\u1eb1ng g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng so v\u1edbi m\u00f4 h\u00ecnh ti\u00eau chu\u1ea9n, v\u00e0 doanh thu tr\u00ean t\u1eebng m\u00e9t vu\u00f4ng n\u1ebfu v\u1eadn h\u00e0nh t\u1ed1t s\u1ebd c\u1ef1c k\u1ef3 cao.<\/p>\n\n\n\n

Tuy nhi\u00ean, kiosk t\u1ea1i c\u00e2y x\u0103ng \u0111\u1eb7t ra m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ch\u01b0a c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

Th\u1ee9 nh\u1ea5t, \u0111\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi ng\u01b0\u1eddi ng\u1ed3i 2 ti\u1ebfng trong qu\u00e1n ti\u00eau chu\u1ea9n,li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u Highlands c\u00f3 b\u1ecb pha lo\u00e3ng khi xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ecbnh d\u1ea1ng n\u00e0y kh\u00f4ng?<\/p>\n\n\n\n

Th\u1ee9 hai, \u0111\u01a1n h\u00e0ng kiosk ch\u1ee7 y\u1ebfu l\u00e0 grab-and-go, ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 upselling, kh\u00f4ng c\u00f3 loyalty loop nh\u01b0 khi kh\u00e1ch ng\u1ed3i trong qu\u00e1n.<\/p>\n\n\n\n

Th\u1ee9 ba, v\u1eadn h\u00e0nh kiosk v\u1edbi \u0111\u1ed9i ng\u0169 nh\u1ecf \u0111\u00f2i h\u1ecfi chu\u1ea9n h\u00f3a quy tr\u00ecnh \u1edf m\u1ee9c \u0111\u1ed9 r\u1ea5t cao, m\u1ed9t th\u1ee9 m\u00e0 ngay c\u1ea3 c\u00e1c chu\u1ed7i l\u1edbn tr\u00ean th\u1ebf gi\u1edbi c\u0169ng m\u1ea5t nhi\u1ec1u n\u0103m \u0111\u1ec3 l\u00e0m \u0111\u00fang.<\/p>\n\n\n\n

T\u00f4i kh\u00f4ng n\u00f3i m\u00f4 h\u00ecnh n\u00e0y s\u1ebd th\u1ea5t b\u1ea1i. T\u00f4i n\u00f3i \u0111\u00e2y l\u00e0 b\u00e0i to\u00e1n ch\u01b0a c\u00f3 l\u1eddi gi\u1ea3i ho\u00e0n ch\u1ec9nh, v\u00e0 Highlands \u0111ang d\u00f9ng th\u1ef1c t\u1ebf \u0111\u1ec3 t\u00ecm l\u1eddi gi\u1ea3i. \u0110\u00f3 l\u00e0 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c test c\u00f3 ki\u1ec3m so\u00e1t tr\u01b0\u1edbc khi scale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"\ud83c\udfaf\"M\u00f4 h\u00ecnh ti\u00eau chu\u1ea9n (100-150m\u00b2), x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a to\u00e0n h\u1ec7 th\u1ed1ng<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh chi\u1ebfm ph\u1ea7n l\u1edbn trong 1.011 c\u1eeda h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a Highlands. Khi t\u00f4i nh\u00ecn v\u00e0o b\u1ea3n \u0111\u1ed3 Mapdy v\u00e0 zoom v\u00e0o b\u1ea5t k\u1ef3 c\u1ee5m Highlands n\u00e0o t\u1ea1i H\u00e0 N\u1ed9i hay TP.HCM, ph\u1ea7n l\u1edbn c\u00e1c \u0111i\u1ec3m t\u00f4i th\u1ea5y \u0111\u1ec1u thu\u1ed9c nh\u00f3m n\u00e0y.<\/p>\n\n\n\n

Theo th\u00f4ng tin nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Highlands, di\u1ec7n t\u00edch t\u1ed1i thi\u1ec3u cho m\u1ed9t c\u1eeda h\u00e0ng ti\u00eau chu\u1ea9n l\u00e0 150\u2013250m\u00b2, \u01b0u ti\u00ean v\u1ecb tr\u00ed g\u00f3c ng\u00e3 3\/ng\u00e3 4, t\u1ea7ng tr\u1ec7t, c\u00f3 m\u1eb7t ti\u1ec1n r\u1ed9ng. Nh\u01b0ng \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 khi t\u00f4i \u0111i th\u1ef1c \u0111\u1ecba v\u00e0 \u0111\u1ed1i chi\u1ebfu v\u1edbi d\u1eef li\u1ec7u Mapdy, t\u00f4i th\u1ea5y nhi\u1ec1u \u0111i\u1ec3m Highlands v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u1edbi di\u1ec7n t\u00edch th\u1ef1c t\u1ebf ch\u1ec9 kho\u1ea3ng 100\u2013200m\u00b2 \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i c\u0169 \u1edf trung t\u00e2m TP.HCM v\u00e0 H\u00e0 N\u1ed9i, n\u01a1i m\u1eb7t b\u1eb1ng l\u1edbn g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n v\u1edbi gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c ba th\u1ee9 c\u00f9ng l\u00fac: \u0111\u1ee7 ch\u1ed7 \u0111\u1ec3 t\u1ea1o kh\u00f4ng kh\u00ed “qu\u00e1n c\u00e0 ph\u00ea” th\u1ef1c s\u1ef1, chi ph\u00ed m\u1eb7t b\u1eb1ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, v\u00e0 c\u00f4ng su\u1ea5t ph\u1ee5c v\u1ee5 \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea1t break-even nhanh. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do same-store sales t\u0103ng 8% trong Q1\/2026 c\u00f3 \u00fd ngh\u0129a l\u1edbn,n\u00f3 cho th\u1ea5y nh\u1eefng \u0111i\u1ec3m ti\u00eau chu\u1ea9n n\u00e0y \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n theo th\u1eddi gian, kh\u00f4ng ph\u1ea3i ch\u1ec9 t\u1ed1t l\u00fac m\u1edbi khai tr\u01b0\u01a1ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"\ud83c\udfaf\"M\u00f4 h\u00ecnh Flagship tr\u00ean 200m\u00b2, kh\u00f4ng ch\u1ec9 l\u00e0 qu\u00e1n c\u00e0 ph\u00ea<\/p>\n\n\n\n

Nh\u00f3m n\u00e0y \u00edt v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u01b0ng quan tr\u1ecdng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng Highlands m\u00e0 khi b\u1ea1n b\u01b0\u1edbc v\u00e0o, b\u1ea1n hi\u1ec3u ngay t\u1ea1i sao ng\u01b0\u1eddi ta g\u1ecdi \u0111\u00e2y l\u00e0 “flagship”- kh\u00f4ng gian r\u1ed9ng, v\u1ecb tr\u00ed bi\u1ec3u t\u01b0\u1ee3ng, th\u01b0\u1eddng n\u1eb1m \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00f3 gi\u00e1 tr\u1ecb landmark cao.V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Highlands Coffee t\u1ea1i 74 B\u1ea1ch \u0110\u1eb1ng, \u0110\u00e0 N\u1eb5ng \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u00e0nh ph\u1ed1 n\u00e0y, m\u1edf t\u1eeb n\u0103m 2009, v\u1edbi view tr\u1ef1c di\u1ec7n s\u00f4ng H\u00e0n. Hay c\u00e1c \u0111i\u1ec3m t\u1ea1i t\u1ea7ng tr\u1ec7t c\u1ee7a nh\u1eefng to\u00e0 nh\u00e0 v\u0103n ph\u00f2ng h\u1ea1ng A t\u1ea1i trung t\u00e2m HCM v\u00e0 HN.<\/p>\n\n\n\n

Nh\u1eefng \u0111i\u1ec3m n\u00e0y kh\u00f4ng t\u1ed1i \u01b0u v\u1ec1 doanh thu tr\u00ean m\u00e9t vu\u00f4ng v\u00ec chi ph\u00ed thu\u00ea cao, di\u1ec7n t\u00edch l\u1edbn, nh\u00e2n s\u1ef1 nhi\u1ec1u h\u01a1n. Nh\u01b0ng ch\u00fang l\u00e0m m\u1ed9t vi\u1ec7c m\u00e0 c\u00e1c \u0111i\u1ec3m ti\u00eau chu\u1ea9n kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c: ch\u00fang l\u00e0 billboard s\u1ed1ng. M\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y Highlands t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb9p, bi\u1ec3u t\u01b0\u1ee3ng, h\u1ecd g\u1eafn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn d\u00f9 h\u1ecd kh\u00f4ng v\u00e0o mua. Hi\u1ec7u \u1ee9ng n\u00e0y lan sang to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, k\u1ec3 c\u1ea3 nh\u1eefng \u0111i\u1ec3m ti\u00eau chu\u1ea9n b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n

V\u1eady Highlands ch\u1ecdn \u0111i\u1ec3m theo logic g\u00ec?<\/p>\n\n\n\n

Khi t\u00f4i overlay d\u1eef li\u1ec7u Highlands Coffee l\u00ean l\u1edbp b\u1ea3n \u0111\u1ed3 t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng tr\u00ean Mapdy,th\u1ee9 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 trong c\u00e1c h\u00ecnh b\u00ean d\u01b0\u1edbi hi\u1ec7n ra r\u1ea5t r\u00f5 r\u00e0ng. T\u1ea1i Qu\u1eadn 1 TP.HCM, c\u00e1c \u0111i\u1ec3m \u0111\u1ecf c\u1ee7a Highlands g\u1ea7n nh\u01b0 b\u00e1m s\u00e1t ho\u00e0n to\u00e0n v\u00e0o c\u00e1c c\u1ee5m v\u0103n ph\u00f2ng t\u1eadp trung d\u1ecdc tr\u1ee5c \u0110\u1ed3ng Kh\u1edfi, L\u00ea Th\u00e1nh T\u00f4n, H\u00e0m Nghi. T\u1ea1i H\u00e0 N\u1ed9i, m\u1eadt \u0111\u1ed9 \u0111\u1ecf d\u00e0y nh\u1ea5t \u1edf khu v\u1ef1c Ho\u00e0n Ki\u1ebfm v\u00e0 Ba \u0110\u00ecnh c\u0169ng l\u00e0 n\u01a1i c\u00f3 m\u1eadt \u0111\u1ed9 v\u0103n ph\u00f2ng cao nh\u1ea5t th\u00e0nh ph\u1ed1. T\u1ea1i \u0110\u00e0 N\u1eb5ng, chu\u1ed7i \u0111i\u1ec3m Highlands ch\u1ea1y d\u1ecdc theo H\u00e0m Nghi v\u00e0 ven s\u00f4ng H\u00e0n,hai tuy\u1ebfn \u0111\u01b0\u1eddng t\u1eadp trung v\u0103n ph\u00f2ng v\u00e0 kh\u00e1ch s\u1ea1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a th\u00e0nh ph\u1ed1.<\/p>\n\n\n\n

Nguy\u00ean t\u1eafc nh\u1ea5t qu\u00e1n m\u00e0 t\u00f4i r\u00fat ra sau khi nh\u00ecn b\u1ea3n \u0111\u1ed3 c\u1ea3 ba th\u00e0nh ph\u1ed1 l\u00e0: Highlands kh\u00f4ng ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1eb9p,h\u1ecd ch\u1ecdn v\u1ecb tr\u00ed n\u1eb1m tr\u00ean d\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi \u0111i l\u00e0m. M\u1eb7t b\u1eb1ng \u0111\u1eb9p l\u00e0 kh\u00e1i ni\u1ec7m ch\u1ee7 quan. D\u00f2ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi th\u00ec \u0111o \u0111\u01b0\u1ee3c v\u00e0 khi overlay hai l\u1edbp d\u1eef li\u1ec7u \u0111\u00f3 l\u00ean nhau, b\u1ea1n s\u1ebd th\u1ea5y quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u0111i\u1ec3m c\u1ee7a Highlands kh\u00f4ng ph\u1ea3i c\u1ea3m t\u00ednh m\u00e0 r\u1ea5t c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

Starbucks ch\u1ecdn \u0111i\u1ec3m theo h\u01b0\u1edbng kh\u00e1c h\u1ecd pick nh\u1eefng v\u1ecb tr\u00ed sang nh\u1ea5t v\u00e0 ch\u1ea5p nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng \u00edt. Ph\u00fac Long linh ho\u1ea1t h\u01a1n v\u1ec1 di\u1ec7n t\u00edch, c\u00f3 th\u1ec3 v\u00e0o nh\u1eefng kh\u00f4ng gian nh\u1ecf h\u01a1n \u1edf c\u00e1c \u0111i\u1ec3m th\u01b0\u01a1ng m\u1ea1i. Katinat \u0111ang l\u00e1ch v\u00e0o nh\u1eefng g\u00f3c ph\u1ed1 m\u00e0 c\u1ea3 hai ch\u01b0a chi\u1ebfm,chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ebfn sau nh\u01b0ng \u0111ang t\u0103ng t\u1ed1c. Highlands ch\u1ecdn con \u0111\u01b0\u1eddng \u1edf gi\u1eefa: \u0111\u1ee7 l\u1edbn \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m, \u0111\u1ee7 nhi\u1ec1u \u0111\u1ec3 ph\u1ee7 \u0111\u1ecba b\u00e0n, v\u00e0 lu\u00f4n n\u1eb1m tr\u00ean \u0111\u01b0\u1eddng ng\u01b0\u1eddi \u0111i l\u00e0m m\u1ed7i ng\u00e0y \u0111i qua.<\/p>\n\n\n\n

Ph\u1ea7n ti\u1ebfp theo t\u00f4i mu\u1ed1n \u0111\u1eb7t c\u00e2u h\u1ecfi: n\u1ebfu ti\u00eau ch\u00ed ch\u1ecdn \u0111i\u1ec3m l\u00e0 nh\u01b0 v\u1eady, t\u1ea1i sao c\u00e1ch Highlands tri\u1ec3n khai \u1edf TP.HCM, H\u00e0 N\u1ed9i v\u00e0 \u0110\u00e0 N\u1eb5ng l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c nhau? V\u00e0 th\u00e0nh ph\u1ed1 n\u00e0o \u0111ang mang l\u1ea1i nhi\u1ec1u ti\u1ec1n nh\u1ea5t cho h\u1ecd \u2014 m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 th\u00e0nh ph\u1ed1 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129? B\u00e0i ti\u1ebfp theo M s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3.<\/p>\n\n\n\n

(D\u1eef li\u1ec7u b\u1ea3n \u0111\u1ed3 trong b\u00e0i t\u1eeb Mapdy.vn<\/a> – n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng Vi\u1ec7t Nam.)<\/p>\n\n\n\n

Ngu\u1ed3n h\u00ecnh: Highlands Coffee<\/p>\n\n\n\n

P\/S: \u0110\u00e2y l\u00e0 g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Kh\u00f4ng \u0111\u00fang ho\u00e0n to\u00e0n c\u0169ng kh\u00f4ng sai ho\u00e0n to\u00e0n, n\u00ean m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc d\u01b0\u1edbi g\u00f3c nh\u00ecn tham kh\u1ea3o. R\u1ea5t vui n\u1ebfu anh em c\u00f9ng chia s\u1ebb th\u00eam quan \u0111i\u1ec3m \u0111\u1ec3 c\u00f9ng h\u1ecdc h\u1ecfi \"\ud83d\ude0a\"<\/p>\n\n\n\n

Minh Phan – Ch\u1ecdn \u0111\u00fang m\u1eb7t b\u1eb1ng<\/p>\n","protected":false},"excerpt":{"rendered":"

(B\u00e0i 2 trong chu\u1ed7i \u201c\u0110\u1ecdc b\u1ea3n \u0111\u1ed3 Highlands Coffee\u201d) Khi t\u00f4i h\u1ecfi m\u1ed9t s\u1ed1 ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u F&B \u0111ang l\u00ean k\u1ebf ho\u1ea1ch m\u1edf chu\u1ed7i r\u1eb1ng h\u1ecd h\u1ecdc g\u00ec t\u1eeb Highlands Coffee, c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: “H\u1ecd ch\u1ecdn m\u1eb7t b\u1eb1ng \u0111\u1eb9p, v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba.” C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 kh\u00f4ng sai nh\u01b0ng n\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich","category-tu-duy-chien-luoc"],"acf":[],"yoast_head":"\nHighlands Coffee kh\u00f4ng thu\u00ea "m\u1eb7t b\u1eb1ng \u0111\u1eb9p" - 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