{"id":359,"date":"2026-05-24T13:22:54","date_gmt":"2026-05-24T06:22:54","guid":{"rendered":"https:\/\/minhphan.vn\/?p=359"},"modified":"2026-05-24T13:24:07","modified_gmt":"2026-05-24T06:24:07","slug":"looking-at-da-nang-from-a-map-what-are-facebook-retailers-saying-to-people-opening-restaurants","status":"publish","type":"post","link":"https:\/\/minhphan.vn\/en\/da-nang-nhin-tu-ban-do-thi-truong-fb-ban-le-dang-noi-gi-voi-nguoi-mo-quan\/","title":{"rendered":"DA NANG FROM THE MAP: WHAT DOES THE F&B & RETAIL MARKET SAY TO RESTAURANT OPENER?"},"content":{"rendered":"\n

B\u1ea3n \u0111\u1ed3 kh\u00f4ng kh\u00f3 \u0111\u1ecdc. C\u00e1i kh\u00f3 l\u00e0 bi\u1ebft m\u00ecnh \u0111ang nh\u00ecn v\u00e0o c\u00e1i g\u00ec. T\u00f4i m\u1edf Mapdy l\u00ean, zoom v\u00e0o \u0110\u00e0 N\u1eb5ng v\u00e0 th\u1ea5y ngay ba th\u1ee9 m\u00e0 h\u1ea7u h\u1ebft ch\u1ee7 qu\u00e1n \u0111ang b\u1ecf qua.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u00ecn t\u1eeb tr\u00ean xu\u1ed1ng: chu\u1ed7i \u0111\u00e3 ph\u1ee7, nh\u01b0ng cu\u1ed9c ch\u01a1i ch\u01b0a k\u1ebft th\u00fac<\/p>\n\n\n\n

Hai t\u1ea5m h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y l\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1eeb Mapdy-n\u1ec1n t\u1ea3ng b\u1ea3n \u0111\u1ed3 location intelligence m\u00e0 t\u00f4i v\u00e0 B\u00ecnh \u0111ang x\u00e2y d\u1ef1ng ch\u1ee5p l\u1ea1i khu v\u1ef1c H\u1ea3i Ch\u00e2u, Thanh Kh\u00ea v\u00e0 m\u1ed9t ph\u1ea7n S\u01a1n Tr\u00e0, \u0110\u00e0 N\u1eb5ng.<\/p>\n\n\n\n

Nh\u00ecn t\u1ea5m th\u1ee9 nh\u1ea5t: Highlands Coffee, Ph\u00fac Long, Katinat, Starbucks d\u00e0y \u0111\u1eb7c theo tr\u1ee5c trung t\u00e2m. Ch\u1ec9 ri\u00eang h\u00e0nh lang t\u1eeb Ga \u0110\u00e0 N\u1eb5ng xu\u1ed1ng c\u1ea7u Tr\u1ea7n Th\u1ecb L\u00fd, m\u1eadt \u0111\u1ed9 \u0111i\u1ec3m b\u00e1n c\u00e0 ph\u00ea chu\u1ed7i \u0111\u00e3 r\u1ea5t cao. N\u1ebfu b\u1ea1n \u0111\u1ecbnh m\u1edf m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea ki\u1ec3u “m\u1eb7t b\u1eb1ng \u0111\u1eb9p, menu c\u01a1 b\u1ea3n, v\u1eadn h\u00e0nh b\u00ecnh th\u01b0\u1eddng” \u1edf khu n\u00e0y b\u1ea1n \u0111ang \u0111\u1ea5u v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00e0ng ch\u1ee5c t\u1ef7 chi cho marketing, chu\u1ea9n h\u00f3a v\u1eadn h\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu l\u1ed7 nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n

T\u1ea5m h\u00ecnh WinMart xu\u1ea5t hi\u1ec7n g\u1ea7n nh\u01b0 kh\u1eafp n\u01a1i t\u1eeb n\u1ed9i th\u00e0nh ra t\u1eadn v\u00f9ng ven. C\u1ea1nh \u0111\u00f3 l\u00e0 Pharmacity, An Khang, Long Ch\u00e2u \u0111ang c\u1ea1nh tranh nhau t\u1eebng g\u00f3c ph\u1ed1. Jollibee, KFC c\u0169ng \u0111\u00e3 c\u00f3 m\u1eb7t. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng: b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u0111ang “l\u1ea5p \u0111\u1ea7y” \u0110\u00e0 N\u1eb5ng theo t\u1ed1c \u0111\u1ed9 m\u00e0 5 n\u0103m tr\u01b0\u1edbc kh\u00f3 t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n\n\n\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i “th\u1ecb tr\u01b0\u1eddng c\u00f2n ch\u1ed7 kh\u00f4ng?” m\u00e0 l\u00e0 “ch\u1ed7 n\u00e0o c\u00f2n kho\u1ea3ng tr\u1ed1ng th\u1ef1c s\u1ef1, v\u00e0 kho\u1ea3ng tr\u1ed1ng \u0111\u00f3 d\u00e0nh cho ai?”<\/p>\n\n\n\n

S\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111ang n\u00f3i g\u00ec?<\/p>\n\n\n\n

Theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam 2025 (iPOS.vn<\/a> & Nestl\u00e9 Professional), to\u00e0n ng\u00e0nh hi\u1ec7n c\u00f3 kho\u1ea3ng 329.500 c\u1eeda h\u00e0ng, t\u1ed5ng doanh thu \u0111\u1ea1t ~726.500 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 5,5% so v\u1edbi n\u0103m 2024. Nghe c\u00f3 v\u1ebb t\u00edch c\u1ef1c. Nh\u01b0ng \u1ea9n sau con s\u1ed1 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf kh\u1eafc nghi\u1ec7t h\u01a1n: ch\u1ec9 n\u1eeda \u0111\u1ea7u n\u0103m 2025, \u0111\u00e3 c\u00f3 50.000 c\u1eeda h\u00e0ng F&B r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng do \u00e1p l\u1ef1c v\u1ec1 chi ph\u00ed. D\u00e2n Tr\u00ediPOS<\/p>\n\n\n\n

Doanh thu ng\u00e0nh t\u0103ng, nh\u01b0ng s\u1ed1 qu\u00e1n \u0111\u00f3ng c\u1eeda c\u0169ng t\u0103ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 mi\u1ebfng b\u00e1nh \u0111ang t\u1eadp trung h\u01a1n v\u00e0o tay nh\u1eefng ng\u01b0\u1eddi bi\u1ebft v\u1eadn h\u00e0nh.<\/p>\n\n\n\n

C\u00f3 t\u1edbi 69,38% doanh nghi\u1ec7p F&B \u0111ang ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb gi\u00e1 nguy\u00ean v\u1eadt li\u1ec7u t\u0103ng cao trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, doanh thu v\u1eabn t\u0103ng nh\u01b0ng l\u1ee3i nhu\u1eadn kh\u00f4ng c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng \u1ee9ng. N\u00f3i th\u1eb3ng ra: nhi\u1ec1u qu\u00e1n \u0111ang b\u00e1n nhi\u1ec1u h\u01a1n nh\u01b0ng gi\u1eef \u0111\u01b0\u1ee3c \u00edt h\u01a1n. VnBusiness<\/p>\n\n\n\n

Sang n\u0103m 2026, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam d\u1ef1 b\u00e1o \u0111\u1ea1t m\u1ed1c 333.600 c\u1eeda h\u00e0ng v\u1edbi doanh thu k\u1ef3 v\u1ecdng ch\u1ea1m 760.000 t\u1ef7 \u0111\u1ed3ng, nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 giai \u0111o\u1ea1n ng\u00e0nh chuy\u1ec3n m\u00ecnh t\u1eeb t\u0103ng tr\u01b0\u1edfng n\u00f3ng sang ph\u00e1t tri\u1ec3n th\u1ef1c ch\u1ea5t n\u01a1i m\u1edf qu\u00e1n theo phong tr\u00e0o nh\u01b0\u1eddng ch\u1ed7 cho m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n.\u0110\u00e0 N\u1eb5ng kh\u00f4ng n\u1eb1m ngo\u00e0i xu h\u01b0\u1edbng n\u00e0y. Th\u1eadm ch\u00ed, v\u1edbi \u0111\u1eb7c th\u00f9 du l\u1ecbch + d\u00e2n s\u1ed1 tr\u1ebb + t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh, \u00e1p l\u1ef1c c\u1ea1nh tranh \u1edf \u0111\u00e2y c\u00f2n gay g\u1eaft h\u01a1n m\u1eb7t b\u1eb1ng chung c\u1ea3 n\u01b0\u1edbc.<\/p>\n\n\n\n

Ba \u0111i\u1ec1u t\u00f4i th\u1ea5y r\u00f5 khi nh\u00ecn b\u1ea3n \u0111\u1ed3 \u0110\u00e0 N\u1eb5ng<\/p>\n\n\n\n

1. M\u1eb7t b\u1eb1ng t\u1ed1t kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf m\u1eb7c \u0111\u1ecbnh<\/p>\n\n\n\n

Tr\u1ee5c V\u00f5 Nguy\u00ean Gi\u00e1p, Nguy\u1ec5n V\u0103n Linh, \u0110i\u1ec7n Bi\u00ean Ph\u1ee7 nh\u1eefng con \u0111\u01b0\u1eddng “v\u00e0ng” c\u1ee7a \u0110\u00e0 N\u1eb5ng hi\u1ec7n \u0111\u00e3 b\u00e3o h\u00f2a \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac. M\u1edf qu\u00e1n \u1edf \u0111\u00e2y m\u00e0 kh\u00f4ng c\u00f3 concept r\u00f5 r\u00e0ng, kh\u00f4ng c\u00f3 l\u00fd do \u0111\u1ec3 kh\u00e1ch quay l\u1ea1i, ch\u1ec9 d\u1ef1a v\u00e0o v\u1ecb tr\u00ed \u0111\u1eb9p th\u00ec chi ph\u00ed m\u1eb7t b\u1eb1ng s\u1ebd b\u00e0o m\u00f2n h\u1ebft l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, c\u00e1c khu v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 Li\u00ean Chi\u1ec3u, Ng\u0169 H\u00e0nh S\u01a1n, hay v\u00f9ng ven H\u00f2a Xu\u00e2n l\u1ea1i \u0111ang thi\u1ebfu nh\u1eefng m\u00f4 h\u00ecnh F&B ph\u00f9 h\u1ee3p v\u1edbi c\u1ed9ng \u0111\u1ed3ng d\u00e2n c\u01b0 th\u1ef1c \u1edf \u0111\u00f3. \u0110\u00e2y l\u00e0 kho\u1ea3ng tr\u1ed1ng th\u1eadt kh\u00f4ng ph\u1ea3i kho\u1ea3ng tr\u1ed1ng tr\u00ean b\u1ea3n \u0111\u1ed3, m\u00e0 l\u00e0 kho\u1ea3ng tr\u1ed1ng v\u1ec1 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u0111\u00fang.<\/p>\n\n\n\n

2. Chu\u1ed7i b\u00e1n l\u1ebb \u0111ang “train” l\u1ea1i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n\n\n\n

WinMart ph\u1ee7 r\u1ed9ng ngh\u0129a l\u00e0 ng\u01b0\u1eddi \u0110\u00e0 N\u1eb5ng \u0111ang quen v\u1edbi ti\u00eau chu\u1ea9n mua s\u1eafm ti\u1ec7n l\u1ee3i, tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n, gi\u00e1 minh b\u1ea1ch. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c v\u00f4 h\u00ecnh l\u00ean c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb: n\u1ebfu kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c l\u00fd do \u0111\u1ec3 kh\u00e1ch ch\u1ecdn b\u1ea1n thay v\u00ec chu\u1ed7i, b\u1ea1n s\u1ebd thua tr\u00ean s\u00e2n nh\u00e0.<\/p>\n\n\n\n

Nh\u01b0ng c\u0169ng ch\u00ednh v\u00ec chu\u1ed7i \u0111ang “\u0111\u1ea1i tr\u00e0 h\u00f3a” tr\u1ea3i nghi\u1ec7m th\u00ec nh\u1eefng qu\u00e1n c\u00f3 c\u00e1 t\u00ednh ri\u00eang, c\u00f3 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng th\u1eadt s\u1ef1 l\u1ea1i c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

3. Kh\u00e1ch du l\u1ecbch \u2260 kh\u00e1ch trung th\u00e0nh<\/p>\n\n\n\n

\u0110\u00e0 N\u1eb5ng c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch l\u1edbn, nh\u01b0ng \u0111\u00f3 l\u00e0 con dao hai l\u01b0\u1ee1i. Nhi\u1ec1u ch\u1ee7 qu\u00e1n m\u1edf ra nh\u1eafm v\u00e0o kh\u00e1ch v\u00e3ng lai r\u1ed3i qu\u00ean m\u1ea5t r\u1eb1ng m\u00f9a th\u1ea5p \u0111i\u1ec3m k\u00e9o d\u00e0i h\u00e0ng th\u00e1ng. Nh\u1eefng m\u00f4 h\u00ecnh s\u1ed1ng \u0111\u01b0\u1ee3c \u1edf \u0110\u00e0 N\u1eb5ng theo th\u1eddi gian \u0111\u1ec1u c\u00f3 m\u1ed9t t\u1ec7p kh\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ee7 ch\u1eafc \u0111\u1ec3 duy tr\u00ec doanh thu khi kh\u00e1ch du l\u1ecbch v\u1eafng.<\/p>\n\n\n\n

Gi\u1eef kh\u00e1ch- kh\u00f4ng ph\u1ea3i ch\u1ec9 thu h\u00fat kh\u00e1ch m\u1edbi l\u00e0 b\u00e0i to\u00e1n s\u1ed1ng c\u00f2n.<\/p>\n\n\n\n

Minh Phan – Ch\u1ecdn \u0111\u00fang m\u1eb7t b\u1eb1ng<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea3n \u0111\u1ed3 kh\u00f4ng kh\u00f3 \u0111\u1ecdc. C\u00e1i kh\u00f3 l\u00e0 bi\u1ebft m\u00ecnh \u0111ang nh\u00ecn v\u00e0o c\u00e1i g\u00ec. T\u00f4i m\u1edf Mapdy l\u00ean, zoom v\u00e0o \u0110\u00e0 N\u1eb5ng v\u00e0 th\u1ea5y ngay ba th\u1ee9 m\u00e0 h\u1ea7u h\u1ebft ch\u1ee7 qu\u00e1n \u0111ang b\u1ecf qua. Nh\u00ecn t\u1eeb tr\u00ean xu\u1ed1ng: chu\u1ed7i \u0111\u00e3 ph\u1ee7, nh\u01b0ng cu\u1ed9c ch\u01a1i ch\u01b0a k\u1ebft th\u00fac Hai t\u1ea5m h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chua-phan-loai","category-tu-duy-chien-luoc"],"acf":[],"yoast_head":"\n\u0110\u00c0 N\u1eb4NG NH\u00ccN T\u1eea B\u1ea2N \u0110\u1ed2: TH\u1eca TR\u01af\u1edcNG F&B & B\u00c1N L\u1eba \u0110ANG N\u00d3I G\u00cc V\u1edaI NG\u01af\u1edcI M\u1ede QU\u00c1N? - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/looking-at-da-nang-from-a-map-what-are-facebook-retailers-saying-to-people-opening-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u00c0 N\u1eb4NG NH\u00ccN T\u1eea B\u1ea2N \u0110\u1ed2: TH\u1eca TR\u01af\u1edcNG F&B & B\u00c1N L\u1eba \u0110ANG N\u00d3I G\u00cc V\u1edaI NG\u01af\u1edcI M\u1ede QU\u00c1N?\" \/>\n<meta property=\"og:description\" content=\"B\u1ea3n \u0111\u1ed3 kh\u00f4ng kh\u00f3 \u0111\u1ecdc. 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