![\"\"](\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/image-12-768x1024.jpg\")
<\/figure>\n\n\n\nSimply put: the human brain always prioritizes safety and ease, not curiosity.<\/p>\n\n\n\n
Many people opening shops are looking at the location from the perspective of someone standing still:<\/p>\n\n\n\n
\u2013 clearly visible<\/p>\n\n\n\n
- large frontage<\/p>\n\n\n\n
- East road<\/p>\n\n\n\n
But drivers are in a completely different situation. They are under time pressure and have to handle many tasks simultaneously. Studies on traffic behavior show that when faced with a decision within a limited time, people often choose the least risky option, which means\u2026 continuing to drive.<\/p>\n\n\n\n
That's why I often say: roadside shops aren't just about marketing; they're about cognitive load.<\/p>\n\n\n\n
If customers want to visit your restaurant, they must do three things in a row:<\/p>\n\n\n\n
\u2013 Seen<\/p>\n\n\n\n
\u2013 Understand how to access<\/p>\n\n\n\n
\u2013 Feeling safe enough to turn<\/p>\n\n\n\n
Just one step that makes them think more, for example, a narrow entrance, a difficult turn, or a fast-moving car behind, and their brain will automatically choose the simpler solution: ignore it.<\/p>\n\n\n\n
This is something I've seen happen repeatedly while working with business owners. Some locations may not look particularly striking, but because they're easy to get in and out of, customers naturally flock there. Conversely, there are places that everyone praises as beautiful, but they silently lose customers every day because customers see them and... hesitate to visit.<\/p>\n\n\n\n
The biggest takeaway I've learned after years of working in real estate is: we often judge a location by the eye of the business owner, but customers make decisions based on the feeling of being on the go. And that feeling is biological, not emotional.<\/p>\n\n\n\n
Minh Phan \u2013 Choosing the right location<\/p>","protected":false},"excerpt":{"rendered":"
(Series: B\u00ed m\u1eadt nh\u1eefng c\u1eeda h\u00e0ng ven \u0111\u01b0\u1eddng) Sau b\u00e0i tr\u01b0\u1edbc, nhi\u1ec1u anh em nh\u1eafn m\u00ecnh m\u1ed9t c\u00e2u r\u1ea5t th\u00fa v\u1ecb: \u201cN\u1ebfu kh\u00e1ch \u0111\u00e3 nh\u00ecn th\u1ea5y qu\u00e1n r\u1ed3i, sao l\u1ea1i kh\u00f4ng v\u00e0o?\u201d. Nghe th\u00ec \u0111\u01a1n gi\u1ea3n, nh\u01b0ng \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u00e0 ph\u1ea7n l\u1edbn ng\u01b0\u1eddi m\u1edf c\u1eeda h\u00e0ng \u0111ang hi\u1ec3u sai. M\u00ecnh k\u1ec3 l\u1ea1i m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich","category-sai-lam-pho-bien"],"acf":[],"yoast_head":"\n