![\"\"](\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/image-11-1024x576.jpg\")
<\/figure>\n\n\n\nGoing into a bit more detail, I'll share the perspective I usually use when evaluating roadside spots:<\/p>\n\n\n\n
#1. ENTER \u2013 Is it easy to make a decision?<\/p>\n\n\n\n
It's not enough to just "have an entrance." The real question is: Does the driver feel safe turning in? If they have to brake suddenly, make a sharp turn, or fear the car behind honking, their brain will automatically choose the safe option: keep going. This is a very natural human reaction while driving. They don't want to create additional risks just to try a new place. In fact, I've seen many seemingly beautiful shops that put customers in a very difficult decision-making situation in just a few short seconds.<\/p>\n\n\n\n
#2. DO \u2013 Does it make guests feel comfortable?<\/p>\n\n\n\n
Many people think parking is just a secondary aspect. But in reality, it's the most noticeable factor for customers. In opening a store, the ratio between seating and parking is always considered a very important element because it directly affects the customer experience. I often refute a misconception: "If there's a lack of parking, customers will have to find their own way." Not necessarily.<\/p>\n\n\n\n
Customers are becoming increasingly impatient. If they have to struggle to find a parking spot, their initial enthusiasm is dampened. And that initial feeling strongly influences whether or not they will return.<\/p>\n\n\n\n
#3. RA \u2013 The most forgotten part<\/p>\n\n\n\n
Interestingly, during the survey, almost everyone looked at the entrance. But very few paid attention to the exit. Why? Because during the survey, we were standing outside looking in. But customers were thinking: "Will it be easy to get out after I finish eating?" If it's difficult to get out, requires a long wait, involves a dangerous U-turn, and negatively impacts the overall experience, it will immediately lose points.<\/p>\n\n\n\n
A good store isn't just about easy access; it should also give customers the feeling of being able to visit quickly, leave quickly, and without any hassle.<\/p>\n\n\n\n
After years of working in real estate, I've realized something quite painful: many business owners invest heavily in design, marketing, branding, etc., but overlook the basic customer experience. Yet, this is what ultimately determines whether a customer will enter or not. Looking deeper, the "Enter - Park - Exit" aspect isn't just about traffic engineering; it's about human behavior.<\/p>\n\n\n\n
Customers always choose the easiest option. And the store that makes the visit feel the most natural wins.<\/p>\n\n\n\n
If you're preparing to open a store, or are weighing many options, sometimes the most important thing isn't to go look at more locations\u2026 but to go back and look at these three "basic but crucial" things: Accessibility \u2013 Parking \u2013 and Exitability. Because ultimately, customers don't enter a store based on\u2026 emotion. They enter with a decision made in a few seconds: "Is it easy to visit? Is it inconvenient? Is it safe?"\u201c<\/p>\n\n\n\n
If you want me to work with you to assess potential locations based on behavioral logic (not just "beautiful - busy - cheap"), I have a Training & Mentoring program for opening a location: we'll sit down together to finalize the formula for selecting a location, conduct on-site surveys, and make decisions about signing\/not signing based on real risks. If you're interested, message me "OPEN A LOCATION," and I'll send you a checklist for checking potential locations. <\/p>\n\n\n\n
Image source: Highlands Coffee<\/p>\n\n\n\n
Minh Phan \u2013 Choosing the right location <\/p>","protected":false},"excerpt":{"rendered":"
(Series: B\u00ed m\u1eadt nh\u1eefng c\u1eeda h\u00e0ng ven \u0111\u01b0\u1eddng) N\u1ebfu ai \u0111\u00e3 \u0111i c\u00f9ng m\u00ecnh kh\u1ea3o s\u00e1t m\u1eb7t b\u1eb1ng ngo\u00e0i th\u1ef1c t\u1ebf, anh em s\u1ebd nghe m\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t c\u00e2u: c\u1eeda h\u00e0ng ven \u0111\u01b0\u1eddng ch\u1ec9 c\u00f3 3 th\u1ee9 ph\u1ea3i l\u00e0m cho \u0111\u00fang l\u00e0: V\u00e0o \u0111\u01b0\u1ee3c, \u0110\u1ed7 \u0111\u01b0\u1ee3c, Ra \u0111\u01b0\u1ee3c. Nghe r\u1ea5t \u0111\u01a1n gi\u1ea3n. […]<\/p>\n","protected":false},"author":1,"featured_media":285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich","category-sai-lam-pho-bien"],"acf":[],"yoast_head":"\n