{"id":41,"date":"2026-04-22T22:23:28","date_gmt":"2026-04-22T15:23:28","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100"},"modified":"2026-05-03T10:33:25","modified_gmt":"2026-05-03T03:33:25","slug":"change-of-location-for-the-kickboxing-fighting100-gym-chain","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\/","title":{"rendered":"Fight100: Optimize your point of sale \u2013 Increase revenue and expand your business model."},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n

Project Overview<\/h3>\n

Fight100 is a kickboxing gym in Ho Chi Minh City, currently in the process of expanding its system. The facility on Phan Xich Long Street has achieved stable revenue, but limitations in growth potential are beginning to emerge due to the characteristics of the location.<\/p>\n

Current problem<\/h3>\n

The existing premises had limitations that directly affected business efficiency and customer experience:<\/p>\n

    \n
  • Located on the 3rd floor of an office building \u2192 reduced accessibility for new clients.<\/li>\n
  • Visibility limitations (small sign, difficult to see from the road)<\/li>\n
  • Shared parking \u2192 inconvenient during peak hours<\/li>\n
  • No parking available \u2192 loss of high-spending customer base.<\/li>\n
  • Small space \u2192 no new services or classes will be offered.<\/li>\n
  • The building's structure is unsuitable for renovation or upgrading.<\/li>\n
  • The rental costs do not match the operational efficiency.<\/li>\n<\/ul>\n

    The operating model is stable but limited in terms of scalability and revenue growth.<\/strong><\/p>\n

    Project objectives<\/h3>\n

    Fight100 sets specific requirements for point-of-sale repositioning:<\/p>\n

      \n
    • Maintain the existing customer base.<\/li>\n
    • Increase your reach to new customers (offices, households, walk-in customers).<\/li>\n
    • Expand the area (~250m\u00b2, preferably with a frontage of \u22657m)<\/li>\n
    • Optimizing rental costs in the long term.<\/li>\n
    • Improve recognition and accessibility.<\/li>\n
    • Ensure convenient parking infrastructure.<\/li>\n<\/ul>\n

      Site Plus deployment method<\/h3>\n

      Site Plus approaches the problem from this perspective. Optimizing the suitability between the premises and the business model.<\/strong>, instead of just evaluating based on location or rent.<\/p>\n

      The process takes 2 months:<\/p>\n

        \n
      • Analyze the behavior and travel radius of existing customers.<\/li>\n
      • Determine the criteria for selecting a location based on the specific model of the gym.<\/li>\n
      • Narrow down the search area accordingly.<\/li>\n
      • Survey, evaluate, and compare the options.<\/li>\n
      • Cost-effectiveness analysis based on operating scenarios.<\/li>\n
      • Supporting decision-making in point of sale selection.<\/li>\n<\/ul>\n

        Solution<\/h3>\n

        The new sales point has been selected in the Tran Nhat Duat area, with the following characteristics:<\/p>\n

          \n
        • Located within a convenient radius of the old location \u2192 retain existing customers.<\/li>\n
        • Area ~250m\u00b2 \u2192 meets the needs for service expansion<\/li>\n
        • Good accessibility \u2192 customers can easily find and travel to the location.<\/li>\n
        • Parking available (including for cars) \u2192 enhances the experience<\/li>\n
        • Flexible floor plan structure \u2192 optimized training space layout<\/li>\n
        • Rental costs are suitable for the financial model.<\/li>\n<\/ul>\n

          Results achieved<\/h3>\n

          After operating at the new sales location:<\/p>\n

            \n
          • Revenue increased twice<\/strong> compared to the previous facility<\/li>\n
          • The number of new customers increased by approximately 80%<\/strong><\/li>\n
          • Maintain the stability of the existing customer base.<\/li>\n
          • Save approximately 950 million in expenses over 2 years<\/strong><\/li>\n
          • Increase model scalability and standardization.<\/li>\n<\/ul>\n

            Conclude<\/h3>\n

            Changing the point of sale not only addresses operational limitations,
            It also lays the foundation for the next phase of growth.<\/p>\n

            The effectiveness of a retail location does not depend on how "attractive" the premises are.,
            which depends on how well it fits the business model.<\/strong><\/p>\n

            The role of Site Plus<\/h3>\n

            Site Plus is partnering with Fight100 in:<\/p>\n

              \n
            • Re-evaluate the criteria for selecting sales points.<\/li>\n
            • Evaluating and screening site plan options<\/li>\n
            • Financial and operational efficiency analysis<\/li>\n
            • Data-driven decision support and implementation insights.<\/li>\n<\/ul>\n

              The next phase<\/h3>\n

              By the end of 2025, Fight100 will have grown to 7 locations<\/strong>.
              Site Plus continues its partnership in the following categories:<\/p>\n

                \n
              • System expansion strategy consulting<\/li>\n
              • Standardizing the point-of-sale model<\/li>\n
              • Evaluate and implement new initiatives.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                T\u1ed5ng quan d\u1ef1 \u00e1n Fight100 l\u00e0 m\u00f4 h\u00ecnh ph\u00f2ng t\u1eadp kickboxing t\u1ea1i TP.HCM, \u0111ang trong giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng.C\u01a1 s\u1edf t\u1ea1i Phan X\u00edch Long \u0111\u1ea1t m\u1ee9c doanh thu \u1ed5n \u0111\u1ecbnh, tuy nhi\u00ean b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng do \u0111\u1eb7c \u0111i\u1ec3m m\u1eb7t b\u1eb1ng. V\u1ea5n \u0111\u1ec1 […]<\/p>\n","protected":false},"featured_media":42,"template":"","meta":{"_acf_changed":false},"class_list":["post-41","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFight100: T\u1ed1i \u01b0u l\u1ea1i \u0111i\u1ec3m b\u00e1n \u2013 T\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/change-of-location-for-the-kickboxing-fighting100-gym-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fight100: T\u1ed1i \u01b0u l\u1ea1i \u0111i\u1ec3m b\u00e1n \u2013 T\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh\" \/>\n<meta property=\"og:description\" content=\"T\u1ed5ng quan d\u1ef1 \u00e1n Fight100 l\u00e0 m\u00f4 h\u00ecnh ph\u00f2ng t\u1eadp kickboxing t\u1ea1i TP.HCM, \u0111ang trong giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng.C\u01a1 s\u1edf t\u1ea1i Phan X\u00edch Long \u0111\u1ea1t m\u1ee9c doanh thu \u1ed5n \u0111\u1ecbnh, tuy nhi\u00ean b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng do \u0111\u1eb7c \u0111i\u1ec3m m\u1eb7t b\u1eb1ng. V\u1ea5n \u0111\u1ec1 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/change-of-location-for-the-kickboxing-fighting100-gym-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T03:33:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7554-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/\",\"name\":\"Fight100: T\u1ed1i \u01b0u l\u1ea1i \u0111i\u1ec3m b\u00e1n \u2013 T\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh - MinhPhan.Vn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7554-3.png\",\"datePublished\":\"2026-04-22T15:23:28+00:00\",\"dateModified\":\"2026-05-03T03:33:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7554-3.png\",\"contentUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7554-3.png\",\"width\":800,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chuyen-doi-dia-diem-chuoi-phong-tap-kickboxing-fight100\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fight100: T\u1ed1i \u01b0u l\u1ea1i \u0111i\u1ec3m b\u00e1n \u2013 T\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/\",\"name\":\"MinhPhan.Vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minhphan.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fight100: Optimizing sales points \u2013 Increasing revenue and expanding the business model - MinhPhan.Vn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minhphan.vn\/en\/case-studies\/change-of-location-for-the-kickboxing-fighting100-gym-chain\/","og_locale":"en_US","og_type":"article","og_title":"Fight100: T\u1ed1i \u01b0u l\u1ea1i \u0111i\u1ec3m b\u00e1n \u2013 T\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh","og_description":"T\u1ed5ng quan d\u1ef1 \u00e1n Fight100 l\u00e0 m\u00f4 h\u00ecnh ph\u00f2ng t\u1eadp kickboxing t\u1ea1i TP.HCM, \u0111ang trong giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng.C\u01a1 s\u1edf t\u1ea1i Phan X\u00edch Long \u0111\u1ea1t m\u1ee9c doanh thu \u1ed5n \u0111\u1ecbnh, tuy nhi\u00ean b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng do \u0111\u1eb7c \u0111i\u1ec3m m\u1eb7t b\u1eb1ng. 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