{"id":39,"date":"2026-04-22T22:23:27","date_gmt":"2026-04-22T15:23:27","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=dong-hanh-mo-diem-chuoi-cua-hang-nuoc-rau-ma-mang-di-rau-ma-mix"},"modified":"2026-05-03T10:36:09","modified_gmt":"2026-05-03T03:36:09","slug":"join-us-in-opening-a-chain-of-vegetable-juice-and-mixed-vegetable-juice-shops","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-nuoc-rau-ma-mang-di-rau-ma-mix\/","title":{"rendered":"Rau M\u00e1 Mix: Partnering to open new locations \u2013 Standardizing the system \u2013 Increasing efficiency when expanding"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"840\" src=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma-1024x840.jpg\" alt=\"\" class=\"wp-image-199\" srcset=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma-1024x840.jpg 1024w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma-300x246.jpg 300w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma-768x630.jpg 768w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma-1536x1260.jpg 1536w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/71-1763376888-anh-2-rau-ma.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p data-section-id=\"f9y6fu\" data-start=\"202\" data-end=\"216\">Rau M\u00e1 Mix has expanded to over 70 stores. This rapid expansion phase has begun to introduce risks related to choosing the wrong sales locations and internal competition.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"363\" data-end=\"375\">Problem<\/h3>\n<ul data-start=\"376\" data-end=\"594\">\n<li data-section-id=\"73ywqs\" data-start=\"376\" data-end=\"413\">Lack of personnel for site development.<\/li>\n<li data-section-id=\"rej1g8\" data-start=\"414\" data-end=\"459\">There is no clear plan for the area where the site will be opened.<\/li>\n<li data-section-id=\"1na9cc6\" data-start=\"460\" data-end=\"514\">Several stores are located close together \u2192 affecting revenue.<\/li>\n<li data-section-id=\"e7ktmy\" data-start=\"515\" data-end=\"550\">Competitors are opening up direct competition.<\/li>\n<li data-section-id=\"l4n9fw\" data-start=\"551\" data-end=\"594\">Some sales outlets are not operating effectively.<\/li>\n<\/ul>\n<p data-start=\"596\" data-end=\"661\"><em><strong data-start=\"599\" data-end=\"661\">While the number of sales outlets has increased, the quality remains suboptimal.<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"668\" data-end=\"682\">Target<\/h3>\n<ul data-start=\"683\" data-end=\"849\">\n<li data-section-id=\"1mcor04\" data-start=\"683\" data-end=\"726\">Area planning &amp; route development<\/li>\n<li data-section-id=\"6c7m62\" data-start=\"727\" data-end=\"772\">Screening and evaluating potential locations before opening.<\/li>\n<li data-section-id=\"1y03kx9\" data-start=\"773\" data-end=\"804\">Internal competition control<\/li>\n<li data-section-id=\"2d11ro\" data-start=\"805\" data-end=\"849\">Evaluate and optimize existing stores.<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"856\" data-end=\"882\">Site Plus deployment<\/h3>\n<ul data-start=\"883\" data-end=\"1087\">\n<li data-section-id=\"9qxvzm\" data-start=\"883\" data-end=\"925\">Suggest potential areas and routes.<\/li>\n<li data-section-id=\"rshb27\" data-start=\"926\" data-end=\"970\">Searching, screening, and evaluating land plots.<\/li>\n<li data-section-id=\"rp3e09\" data-start=\"971\" data-end=\"999\">Contract negotiation support<\/li>\n<li data-section-id=\"7jwnkd\" data-start=\"1000\" data-end=\"1043\">Control the distance between stores.<\/li>\n<li data-section-id=\"pvekj9\" data-start=\"1044\" data-end=\"1087\">Re-evaluate the system using the 4T framework.<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1094\" data-end=\"1107\">Result<\/h3>\n<ul data-start=\"1108\" data-end=\"1330\">\n<li data-section-id=\"1mp7gg\" data-start=\"1108\" data-end=\"1142\">Opened successfully <strong data-start=\"1124\" data-end=\"1140\">10+ premises<\/strong><\/li>\n<li data-section-id=\"1xmoc6u\" data-start=\"1143\" data-end=\"1186\">Reduce the risk of incorrect opening and internal competition.<\/li>\n<li data-section-id=\"15hdqx3\" data-start=\"1187\" data-end=\"1239\">Standardize brand identity, improve store visibility.<\/li>\n<li data-section-id=\"qokvph\" data-start=\"1240\" data-end=\"1297\">Revenue increased by approximately <strong data-start=\"1264\" data-end=\"1271\">10%<\/strong> thanks to increased visitor numbers.<\/li>\n<li data-section-id=\"gcjhgc\" data-start=\"1298\" data-end=\"1330\">Reduce reliance on advertising.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Rau M\u00e1 Mix \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n 70 c\u1eeda h\u00e0ng.Giai \u0111o\u1ea1n m\u1edf r\u1ed9ng nhanh b\u1eaft \u0111\u1ea7u ph\u00e1t sinh r\u1ee7i ro v\u1ec1 ch\u1ecdn sai \u0111i\u1ec3m b\u00e1n v\u00e0 c\u1ea1nh tranh n\u1ed9i b\u1ed9. V\u1ea5n \u0111\u1ec1 Thi\u1ebfu nh\u00e2n s\u1ef1 ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng Ch\u01b0a c\u00f3 quy ho\u1ea1ch khu v\u1ef1c m\u1edf \u0111i\u1ec3m r\u00f5 r\u00e0ng M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng \u0111\u1eb7t g\u1ea7n [&hellip;]<\/p>\n","protected":false},"featured_media":40,"template":"","meta":{"_acf_changed":false},"class_list":["post-39","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rau M\u00e1 Mix: \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 Chu\u1ea9n h\u00f3a h\u1ec7 th\u1ed1ng \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 khi m\u1edf r\u1ed9ng - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/join-us-in-opening-a-chain-of-vegetable-juice-and-mixed-vegetable-juice-shops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rau M\u00e1 Mix: \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 Chu\u1ea9n h\u00f3a h\u1ec7 th\u1ed1ng \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 khi m\u1edf r\u1ed9ng\" \/>\n<meta property=\"og:description\" content=\"Rau M\u00e1 Mix \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n 70 c\u1eeda h\u00e0ng.Giai \u0111o\u1ea1n m\u1edf r\u1ed9ng nhanh b\u1eaft \u0111\u1ea7u ph\u00e1t sinh r\u1ee7i ro v\u1ec1 ch\u1ecdn sai \u0111i\u1ec3m b\u00e1n v\u00e0 c\u1ea1nh tranh n\u1ed9i b\u1ed9. 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