{"id":37,"date":"2026-04-22T22:23:25","date_gmt":"2026-04-22T15:23:25","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom"},"modified":"2026-05-03T10:40:20","modified_gmt":"2026-05-03T03:40:20","slug":"hamster-kingdom-pet-store-chain-opens-new-stores","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\/","title":{"rendered":"Hamster Kingdom: Partnering to open new locations \u2013 Identifying the right areas \u2013 Increasing system efficiency"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1024x612.jpg\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1024x612.jpg 1024w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-300x179.jpg 300w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-768x459.jpg 768w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1536x918.jpg 1536w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"237\" data-end=\"251\">Background<\/h3>\n<p data-start=\"252\" data-end=\"358\">Hamster Kingdom is expanding its chain of pet stores in Ho Chi Minh City, targeting students as a customer base.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"365\" data-end=\"377\">Problem<\/h3>\n<ul data-start=\"378\" data-end=\"641\">\n<li data-section-id=\"cqnxbz\" data-start=\"378\" data-end=\"429\">The target customer area has not been correctly identified.<\/li>\n<li data-section-id=\"ez3cyj\" data-start=\"430\" data-end=\"487\">It&#039;s difficult to find a suitable small space (combining retail and storage).<\/li>\n<li data-section-id=\"plkpkm\" data-start=\"488\" data-end=\"535\">Low rental costs \u2192 limited location choices<\/li>\n<li data-section-id=\"1xk5eww\" data-start=\"536\" data-end=\"590\">Heavy reliance on online advertising \u2192 high costs<\/li>\n<li data-section-id=\"7s71t7\" data-start=\"591\" data-end=\"641\">There is a shortage of personnel dedicated to site development.<\/li>\n<\/ul>\n<p data-start=\"643\" data-end=\"705\"><em><strong data-start=\"646\" data-end=\"705\">The store has been opened, but its effectiveness hasn&#039;t been optimized based on location.<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"712\" data-end=\"726\">Target<\/h3>\n<ul data-start=\"727\" data-end=\"913\">\n<li data-section-id=\"1m9w5rw\" data-start=\"727\" data-end=\"781\">Identify areas with a high density of target customers.<\/li>\n<li data-section-id=\"1vd0e4\" data-start=\"782\" data-end=\"835\">Find a small, affordable space that suits your business model.<\/li>\n<li data-section-id=\"slpksr\" data-start=\"836\" data-end=\"876\">Reduce reliance on paid marketing.<\/li>\n<li data-section-id=\"mixlzm\" data-start=\"877\" data-end=\"913\">Optimize operations (store + warehouse)<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"920\" data-end=\"946\">Site Plus deployment<\/h3>\n<ul data-start=\"947\" data-end=\"1177\">\n<li data-section-id=\"xfpprq\" data-start=\"947\" data-end=\"1017\">Analyze and propose areas for concentrated customer activity (near schools).<\/li>\n<li data-section-id=\"156ii8q\" data-start=\"1018\" data-end=\"1068\">Searching and screening for suitable small-scale premises.<\/li>\n<li data-section-id=\"k1ec4h\" data-start=\"1069\" data-end=\"1111\">Update the source of reasonable cost data.<\/li>\n<li data-section-id=\"pz54w9\" data-start=\"1112\" data-end=\"1177\">Assisting in contract negotiations to ensure legal compliance and long-term exploitation.<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1184\" data-end=\"1197\">Result<\/h3>\n<ul data-start=\"1198\" data-end=\"1406\">\n<li data-section-id=\"v1te1d\" data-start=\"1198\" data-end=\"1279\">The points of sale that are consulted are always within <strong data-start=\"1242\" data-end=\"1277\">high revenue group of the system<\/strong><\/li>\n<li data-section-id=\"13waftl\" data-start=\"1280\" data-end=\"1353\">Increase organic customer reach \u2192 reduce reliance on advertising<\/li>\n<li data-section-id=\"1rhnoj8\" data-start=\"1354\" data-end=\"1406\">Standardize the method of selecting premises for small-scale models.<\/li>\n<\/ul>\n<h3 data-section-id=\"16e311k\" data-start=\"1413\" data-end=\"1436\">Long-term partnership<\/h3>\n<p data-start=\"1437\" data-end=\"1565\">Site Plus has been a partner with Hamster Kingdom since... <strong data-start=\"1481\" data-end=\"1508\">1 store \u2192 9 stores<\/strong>,<br data-start=\"1509\" data-end=\"1512\" \/>and continue to support the expansion strategy in 2026.<\/p>\n<p data-start=\"1587\" data-end=\"1736\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1587\" data-end=\"1736\" data-is-last-node=\"\">For small businesses, choosing the wrong location means relying heavily on marketing.<br data-start=\"1670\" data-end=\"1673\" \/>Choosing the right location helps a store generate customers every day.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Hamster Kingdom m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng th\u00fa c\u01b0ng t\u1ea1i TP.HCM, h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng h\u1ecdc sinh \u2013 sinh vi\u00ean. V\u1ea5n \u0111\u1ec1 Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c t\u1eadp trung kh\u00e1ch h\u00e0ng Kh\u00f3 t\u00ecm m\u1eb7t b\u1eb1ng nh\u1ecf ph\u00f9 h\u1ee3p (k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng + kho) Chi ph\u00ed thu\u00ea th\u1ea5p \u2192 h\u1ea1n ch\u1ebf [&hellip;]<\/p>\n","protected":false},"featured_media":38,"template":"","meta":{"_acf_changed":false},"class_list":["post-37","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hamster Kingdom : \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/hamster-kingdom-pet-store-chain-opens-new-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hamster Kingdom : \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Hamster Kingdom m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng th\u00fa c\u01b0ng t\u1ea1i TP.HCM, h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng h\u1ecdc sinh \u2013 sinh vi\u00ean. 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