{"id":37,"date":"2026-04-22T22:23:25","date_gmt":"2026-04-22T15:23:25","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom"},"modified":"2026-05-03T10:40:20","modified_gmt":"2026-05-03T03:40:20","slug":"dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\/","title":{"rendered":"Hamster Kingdom: Partnering to open new locations \u2013 Identifying the right areas \u2013 Increasing system efficiency"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1024x612.jpg\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1024x612.jpg 1024w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-300x179.jpg 300w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-768x459.jpg 768w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45-1536x918.jpg 1536w, https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/05\/Screen-Shot-2026-05-03-at-10.39.45.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"237\" data-end=\"251\">Background<\/h3>\n<p data-start=\"252\" data-end=\"358\">Hamster Kingdom m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng th\u00fa c\u01b0ng t\u1ea1i TP.HCM, h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng h\u1ecdc sinh \u2013 sinh vi\u00ean.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"365\" data-end=\"377\">Problem<\/h3>\n<ul data-start=\"378\" data-end=\"641\">\n<li data-section-id=\"cqnxbz\" data-start=\"378\" data-end=\"429\">Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c t\u1eadp trung kh\u00e1ch h\u00e0ng<\/li>\n<li data-section-id=\"ez3cyj\" data-start=\"430\" data-end=\"487\">Kh\u00f3 t\u00ecm m\u1eb7t b\u1eb1ng nh\u1ecf ph\u00f9 h\u1ee3p (k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng + kho)<\/li>\n<li data-section-id=\"plkpkm\" data-start=\"488\" data-end=\"535\">Chi ph\u00ed thu\u00ea th\u1ea5p \u2192 h\u1ea1n ch\u1ebf l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed<\/li>\n<li data-section-id=\"1xk5eww\" data-start=\"536\" data-end=\"590\">Ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o online \u2192 chi ph\u00ed cao<\/li>\n<li data-section-id=\"7s71t7\" data-start=\"591\" data-end=\"641\">Thi\u1ebfu nh\u00e2n s\u1ef1 chuy\u00ean tr\u00e1ch ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng<\/li>\n<\/ul>\n<p data-start=\"643\" data-end=\"705\"><em><strong data-start=\"646\" data-end=\"705\">M\u1edf \u0111\u01b0\u1ee3c c\u1eeda h\u00e0ng nh\u01b0ng ch\u01b0a t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 theo v\u1ecb tr\u00ed<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"712\" data-end=\"726\">Target<\/h3>\n<ul data-start=\"727\" data-end=\"913\">\n<li data-section-id=\"1m9w5rw\" data-start=\"727\" data-end=\"781\">X\u00e1c \u0111\u1ecbnh khu v\u1ef1c c\u00f3 m\u1eadt \u0111\u1ed9 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cao<\/li>\n<li data-section-id=\"1vd0e4\" data-start=\"782\" data-end=\"835\">T\u00ecm m\u1eb7t b\u1eb1ng nh\u1ecf, chi ph\u00ed h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p m\u00f4 h\u00ecnh<\/li>\n<li data-section-id=\"slpksr\" data-start=\"836\" data-end=\"876\">Gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o marketing tr\u1ea3 ph\u00ed<\/li>\n<li data-section-id=\"mixlzm\" data-start=\"877\" data-end=\"913\">T\u1ed1i \u01b0u v\u1eadn h\u00e0nh (c\u1eeda h\u00e0ng + kho)<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"920\" data-end=\"946\">Site Plus deployment<\/h3>\n<ul data-start=\"947\" data-end=\"1177\">\n<li data-section-id=\"xfpprq\" data-start=\"947\" data-end=\"1017\">Ph\u00e2n t\u00edch v\u00e0 \u0111\u1ec1 xu\u1ea5t khu v\u1ef1c t\u1eadp trung kh\u00e1ch h\u00e0ng (g\u1ea7n tr\u01b0\u1eddng h\u1ecdc)<\/li>\n<li data-section-id=\"156ii8q\" data-start=\"1018\" data-end=\"1068\">T\u00ecm ki\u1ebfm, s\u00e0ng l\u1ecdc m\u1eb7t b\u1eb1ng ph\u00f9 h\u1ee3p quy m\u00f4 nh\u1ecf<\/li>\n<li data-section-id=\"k1ec4h\" data-start=\"1069\" data-end=\"1111\">C\u1eadp nh\u1eadt ngu\u1ed3n m\u1eb7t b\u1eb1ng chi ph\u00ed h\u1ee3p l\u00fd<\/li>\n<li data-section-id=\"pz54w9\" data-start=\"1112\" data-end=\"1177\">H\u1ed7 tr\u1ee3 \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng \u0111\u1ea3m b\u1ea3o ph\u00e1p l\u00fd v\u00e0 khai th\u00e1c d\u00e0i h\u1ea1n<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1184\" data-end=\"1197\">Result<\/h3>\n<ul data-start=\"1198\" data-end=\"1406\">\n<li data-section-id=\"v1te1d\" data-start=\"1198\" data-end=\"1279\">C\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c tham v\u1ea5n lu\u00f4n n\u1eb1m trong <strong data-start=\"1242\" data-end=\"1277\">nh\u00f3m doanh thu cao c\u1ee7a h\u1ec7 th\u1ed1ng<\/strong><\/li>\n<li data-section-id=\"13waftl\" data-start=\"1280\" data-end=\"1353\">T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean \u2192 gi\u1ea3m ph\u1ee5 thu\u1ed9c qu\u1ea3ng c\u00e1o<\/li>\n<li data-section-id=\"1rhnoj8\" data-start=\"1354\" data-end=\"1406\">Chu\u1ea9n h\u00f3a c\u00e1ch l\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng cho m\u00f4 h\u00ecnh nh\u1ecf<\/li>\n<\/ul>\n<h3 data-section-id=\"16e311k\" data-start=\"1413\" data-end=\"1436\">Long-term partnership<\/h3>\n<p data-start=\"1437\" data-end=\"1565\">Site Plus \u0111\u1ed3ng h\u00e0nh c\u00f9ng Hamster Kingdom t\u1eeb <strong data-start=\"1481\" data-end=\"1508\">1 c\u1eeda h\u00e0ng \u2192 9 c\u1eeda h\u00e0ng<\/strong>,<br data-start=\"1509\" data-end=\"1512\" \/>v\u00e0 ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng trong n\u0103m 2026.<\/p>\n<p data-start=\"1587\" data-end=\"1736\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1587\" data-end=\"1736\" data-is-last-node=\"\">V\u1edbi m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng nh\u1ecf, ch\u1ecdn sai v\u1ecb tr\u00ed \u0111\u1ed3ng ngh\u0129a v\u1edbi ph\u1ee5 thu\u1ed9c v\u00e0o marketing.<br data-start=\"1670\" data-end=\"1673\" \/>Ch\u1ecdn \u0111\u00fang v\u1ecb tr\u00ed gi\u00fap c\u1eeda h\u00e0ng t\u1ef1 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Hamster Kingdom m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng th\u00fa c\u01b0ng t\u1ea1i TP.HCM, h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng h\u1ecdc sinh \u2013 sinh vi\u00ean. V\u1ea5n \u0111\u1ec1 Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c t\u1eadp trung kh\u00e1ch h\u00e0ng Kh\u00f3 t\u00ecm m\u1eb7t b\u1eb1ng nh\u1ecf ph\u00f9 h\u1ee3p (k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng + kho) Chi ph\u00ed thu\u00ea th\u1ea5p \u2192 h\u1ea1n ch\u1ebf [&hellip;]<\/p>\n","protected":false},"featured_media":38,"template":"","meta":{"_acf_changed":false},"class_list":["post-37","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hamster Kingdom : \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hamster Kingdom : \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Hamster Kingdom m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng th\u00fa c\u01b0ng t\u1ea1i TP.HCM, h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng h\u1ecdc sinh \u2013 sinh vi\u00ean. V\u1ea5n \u0111\u1ec1 Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c t\u1eadp trung kh\u00e1ch h\u00e0ng Kh\u00f3 t\u00ecm m\u1eb7t b\u1eb1ng nh\u1ecf ph\u00f9 h\u1ee3p (k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng + kho) Chi ph\u00ed thu\u00ea th\u1ea5p \u2192 h\u1ea1n ch\u1ebf [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T03:40:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/Untitled-design-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-thu-cung-hamster-kingdom\\\/\",\"name\":\"Hamster Kingdom : \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c \u2013 T\u0103ng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng - 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