{"id":35,"date":"2026-04-22T22:23:23","date_gmt":"2026-04-22T15:23:23","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop"},"modified":"2026-05-03T09:55:04","modified_gmt":"2026-05-03T02:55:04","slug":"dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\/","title":{"rendered":"Ministop: Partnering in developing locations \u2013 Accelerating the opening of new outlets \u2013 Enhancing location quality"},"content":{"rendered":"<p><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"236\" data-end=\"250\">Background<\/h3>\n<p data-start=\"251\" data-end=\"342\">Ministop l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng t\u1ea1i TP.HCM.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"349\" data-end=\"361\">Problem<\/h3>\n<ul data-start=\"362\" data-end=\"636\">\n<li data-section-id=\"1a1xo5o\" data-start=\"362\" data-end=\"428\">C\u1ea1nh tranh cao \u2192 c\u1ea7n v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t<\/li>\n<li data-section-id=\"vlcujx\" data-start=\"429\" data-end=\"491\">Thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m l\u1edbn theo ti\u1ebfn \u0111\u1ed9<\/li>\n<li data-section-id=\"17luhqj\" data-start=\"492\" data-end=\"578\">Thi\u1ebfu ngu\u1ed3n th\u00f4ng tin m\u1eb7t b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng (\u0111\u1eb7c bi\u1ec7t c\u00e1c v\u1ecb tr\u00ed ch\u01b0a ra th\u1ecb tr\u01b0\u1eddng)<\/li>\n<li data-section-id=\"ss54px\" data-start=\"579\" data-end=\"636\">C\u1ea7n \u0111\u00e1nh gi\u00e1 s\u01a1 b\u1ed9 nhanh tr\u01b0\u1edbc khi tr\u00ecnh duy\u1ec7t n\u1ed9i b\u1ed9<\/li>\n<\/ul>\n<p data-start=\"638\" data-end=\"697\"><em><strong data-start=\"641\" data-end=\"697\">\u00c1p l\u1ef1c v\u1eeba m\u1edf nhanh, v\u1eeba \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"704\" data-end=\"718\">Target<\/h3>\n<ul data-start=\"719\" data-end=\"919\">\n<li data-section-id=\"17emezt\" data-start=\"719\" data-end=\"757\">T\u0103ng ngu\u1ed3n cung m\u1eb7t b\u1eb1ng ti\u1ec1m n\u0103ng<\/li>\n<li data-section-id=\"azftbo\" data-start=\"758\" data-end=\"808\">R\u00fat ng\u1eafn th\u1eddi gian s\u00e0ng l\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed<\/li>\n<li data-section-id=\"3tkcfa\" data-start=\"809\" data-end=\"864\">Ti\u1ebfp c\u1eadn c\u00e1c m\u1eb7t b\u1eb1ng \u201coff-market\u201d (ch\u01b0a c\u00f4ng khai)<\/li>\n<li data-section-id=\"f5bmug\" data-start=\"865\" data-end=\"919\">H\u1ed7 tr\u1ee3 theo d\u00f5i v\u00e0 \u0111\u1ec1 xu\u1ea5t thu\u00ea c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"926\" data-end=\"952\">Site Plus deployment<\/h3>\n<ul data-start=\"953\" data-end=\"1223\">\n<li data-section-id=\"2knybq\" data-start=\"953\" data-end=\"1050\">T\u00ecm ki\u1ebfm v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c ngu\u1ed3n m\u1eb7t b\u1eb1ng t\u1ea1i c\u00e1c khu v\u1ef1c tr\u1ecdng \u0111i\u1ec3m (G\u00f2 V\u1ea5p, T\u00e2n B\u00ecnh, \u2026)<\/li>\n<li data-section-id=\"1khzi0o\" data-start=\"1051\" data-end=\"1115\">Khai th\u00e1c th\u00f4ng tin ch\u1ee7 nh\u00e0 v\u00e0 c\u00e1c v\u1ecb tr\u00ed ch\u01b0a ra th\u1ecb tr\u01b0\u1eddng<\/li>\n<li data-section-id=\"199oh4c\" data-start=\"1116\" data-end=\"1173\">S\u00e0ng l\u1ecdc, \u0111\u00e1nh gi\u00e1 s\u01a1 b\u1ed9 theo ti\u00eau ch\u00ed chu\u1ed7i ti\u1ec7n l\u1ee3i<\/li>\n<li data-section-id=\"195sj19\" data-start=\"1174\" data-end=\"1223\">Theo d\u00f5i v\u00e0 \u0111\u1ec1 xu\u1ea5t thu\u00ea c\u00e1c v\u1ecb tr\u00ed ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1230\" data-end=\"1243\">Result<\/h3>\n<ul data-start=\"1244\" data-end=\"1498\">\n<li data-section-id=\"v00xxf\" data-start=\"1244\" data-end=\"1308\">T\u0103ng \u0111\u00e1ng k\u1ec3 ngu\u1ed3n m\u1eb7t b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng cho qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng<\/li>\n<li data-section-id=\"teiyip\" data-start=\"1309\" data-end=\"1374\">Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u v\u1ecb tr\u00ed \u201coff-market\u201d c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li>\n<li data-section-id=\"cxky08\" data-start=\"1375\" data-end=\"1498\">Tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u1eeda h\u00e0ng t\u1ea1i <strong data-start=\"1412\" data-end=\"1442\">997 Ph\u1ea1m V\u0103n B\u1ea1ch (G\u00f2 V\u1ea5p)<\/strong><br data-start=\"1442\" data-end=\"1445\" \/>\u2192 Doanh thu thu\u1ed9c <strong data-start=\"1463\" data-end=\"1496\">nh\u00f3m cao ngay sau khai tr\u01b0\u01a1ng<\/strong><\/li>\n<\/ul>\n<p data-start=\"1520\" data-end=\"1641\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1520\" data-end=\"1641\" data-is-last-node=\"\">V\u1edbi chu\u1ed7i l\u1edbn, l\u1ee3i th\u1ebf kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c ch\u1ecdn \u0111\u00fang v\u1ecb tr\u00ed,<br data-start=\"1583\" data-end=\"1586\" \/>m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1ecb tr\u00ed s\u1edbm h\u01a1n th\u1ecb tr\u01b0\u1eddng.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Ministop l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u1ea1nh tranh cao \u2192 c\u1ea7n v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t Thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m l\u1edbn theo ti\u1ebfn \u0111\u1ed9 Thi\u1ebfu ngu\u1ed3n [&hellip;]<\/p>\n","protected":false},"featured_media":36,"template":"","meta":{"_acf_changed":false},"class_list":["post-35","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Ministop l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u1ea1nh tranh cao \u2192 c\u1ea7n v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t Thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m l\u1edbn theo ti\u1ebfn \u0111\u1ed9 Thi\u1ebfu ngu\u1ed3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T02:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7737.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1807\" \/>\n\t<meta property=\"og:image:height\" content=\"1807\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\\\/\",\"name\":\"Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed - 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