{"id":35,"date":"2026-04-22T22:23:23","date_gmt":"2026-04-22T15:23:23","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop"},"modified":"2026-05-03T09:55:04","modified_gmt":"2026-05-03T02:55:04","slug":"accompanying-the-opening-of-ministop-convenience-store-chain","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\/","title":{"rendered":"Ministop: Partnering in developing locations \u2013 Accelerating the opening of new outlets \u2013 Enhancing location quality"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"236\" data-end=\"250\">Background<\/h3>\n<p data-start=\"251\" data-end=\"342\">Ministop is a convenience store chain with high demands for location and rapid expansion in Ho Chi Minh City.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"349\" data-end=\"361\">Problem<\/h3>\n<ul data-start=\"362\" data-end=\"636\">\n<li data-section-id=\"1a1xo5o\" data-start=\"362\" data-end=\"428\">High competition \u2192 requires a location with good customer appeal.<\/li>\n<li data-section-id=\"vlcujx\" data-start=\"429\" data-end=\"491\">There is a shortage of personnel to deploy a large number of sites according to schedule.<\/li>\n<li data-section-id=\"17luhqj\" data-start=\"492\" data-end=\"578\">Lack of quality information on available properties (especially those not yet on the market).<\/li>\n<li data-section-id=\"ss54px\" data-start=\"579\" data-end=\"636\">A quick preliminary assessment is needed before internal submission.<\/li>\n<\/ul>\n<p data-start=\"638\" data-end=\"697\"><em><strong data-start=\"641\" data-end=\"697\">The pressure is on both expanding quickly and ensuring the quality of sales outlets.<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"704\" data-end=\"718\">Target<\/h3>\n<ul data-start=\"719\" data-end=\"919\">\n<li data-section-id=\"17emezt\" data-start=\"719\" data-end=\"757\">Increase the potential supply of available space.<\/li>\n<li data-section-id=\"azftbo\" data-start=\"758\" data-end=\"808\">Shorten the time required for screening and evaluating positions.<\/li>\n<li data-section-id=\"3tkcfa\" data-start=\"809\" data-end=\"864\">Access &quot;off-market&quot; (not yet publicly listed) properties.<\/li>\n<li data-section-id=\"f5bmug\" data-start=\"865\" data-end=\"919\">Assist in monitoring and recommending suitable positions for hiring.<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"926\" data-end=\"952\">Site Plus deployment<\/h3>\n<ul data-start=\"953\" data-end=\"1223\">\n<li data-section-id=\"2knybq\" data-start=\"953\" data-end=\"1050\">Continuously search for and update available properties in key areas (Go Vap, Tan Binh, etc.).<\/li>\n<li data-section-id=\"1khzi0o\" data-start=\"1051\" data-end=\"1115\">Gather information from homeowners and identify properties not yet on the market.<\/li>\n<li data-section-id=\"199oh4c\" data-start=\"1116\" data-end=\"1173\">Preliminary screening and evaluation based on convenience store chain criteria.<\/li>\n<li data-section-id=\"195sj19\" data-start=\"1174\" data-end=\"1223\">Monitor and recommend potential candidates for positions.<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1230\" data-end=\"1243\">Result<\/h3>\n<ul data-start=\"1244\" data-end=\"1498\">\n<li data-section-id=\"v00xxf\" data-start=\"1244\" data-end=\"1308\">Significantly increase the availability of quality land for expansion.<\/li>\n<li data-section-id=\"teiyip\" data-start=\"1309\" data-end=\"1374\">Accessing multiple &quot;off-market&quot; locations provides a competitive advantage.<\/li>\n<li data-section-id=\"cxky08\" data-start=\"1375\" data-end=\"1498\">Successfully launched the store at <strong data-start=\"1412\" data-end=\"1442\">997 Pham Van Bach (Go Vap)<\/strong><br data-start=\"1442\" data-end=\"1445\" \/>\u2192 Revenue belongs to <strong data-start=\"1463\" data-end=\"1496\">High group immediately after opening<\/strong><\/li>\n<\/ul>\n<p data-start=\"1520\" data-end=\"1641\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1520\" data-end=\"1641\" data-is-last-node=\"\">With large chains, the advantage lies not only in choosing the right location,<br data-start=\"1583\" data-end=\"1586\" \/>but also in the ability to gain a position earlier than the market.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Ministop l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u1ea1nh tranh cao \u2192 c\u1ea7n v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t Thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m l\u1edbn theo ti\u1ebfn \u0111\u1ed9 Thi\u1ebfu ngu\u1ed3n [&hellip;]<\/p>\n","protected":false},"featured_media":36,"template":"","meta":{"_acf_changed":false},"class_list":["post-35","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/accompanying-the-opening-of-ministop-convenience-store-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Ministop l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u1ea1nh tranh cao \u2192 c\u1ea7n v\u1ecb tr\u00ed c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t Thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m l\u1edbn theo ti\u1ebfn \u0111\u1ed9 Thi\u1ebfu ngu\u1ed3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/accompanying-the-opening-of-ministop-convenience-store-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T02:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7737.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1807\" \/>\n\t<meta property=\"og:image:height\" content=\"1807\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/dong-hanh-mo-diem-chuoi-cua-hang-tien-loi-ministop\\\/\",\"name\":\"Ministop:\u0110\u1ed3ng h\u00e0nh ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng \u2013 T\u0103ng t\u1ed1c m\u1edf \u0111i\u1ec3m \u2013 N\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed - 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