{"id":33,"date":"2026-04-22T22:23:21","date_gmt":"2026-04-22T15:23:21","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=chien-luoc-mo-diem-chuoi-cua-hang-hu-tieu-thai-lan-pi-thai"},"modified":"2026-05-03T09:57:13","modified_gmt":"2026-05-03T02:57:13","slug":"chien-luoc-mo-diem-chuoi-cua-hang-hu-tieu-thai-lan-pi-thai","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-hu-tieu-thai-lan-pi-thai\/","title":{"rendered":"Pi Thai: Opening Point Strategy \u2013 Market Penetration \u2013 Optimizing the First Sales Point"},"content":{"rendered":"<p><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"227\" data-end=\"241\">Background<\/h3>\n<p data-start=\"242\" data-end=\"306\">Pi Th\u00e1i l\u00e0 chu\u1ed7i h\u1ee7 ti\u1ebfu Th\u00e1i Lan m\u1edf r\u1ed9ng t\u1eeb \u0110\u00e0 N\u1eb5ng v\u00e0o TP.HCM.<\/p>\n<p data-start=\"308\" data-end=\"468\">Giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi, b\u00e0i to\u00e1n kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1edf c\u1eeda h\u00e0ng\u201d, m\u00e0 l\u00e0:<br data-start=\"385\" data-end=\"388\" \/><strong data-start=\"388\" data-end=\"468\">ch\u1ecdn \u0111\u00fang \u0111i\u1ec3m b\u00e1n \u0111\u1ec3 v\u1eeba b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, v\u1eeba x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"475\" data-end=\"487\">Problem<\/h3>\n<ul data-start=\"488\" data-end=\"749\">\n<li data-section-id=\"21h9wj\" data-start=\"488\" data-end=\"548\">Ch\u01b0a am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1ea1i TP.HCM<\/li>\n<li data-section-id=\"1o9yexj\" data-start=\"549\" data-end=\"602\">Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p<\/li>\n<li data-section-id=\"1hldojg\" data-start=\"603\" data-end=\"653\">Ch\u01b0a c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1eb7t b\u1eb1ng d\u00e0i h\u1ea1n<\/li>\n<li data-section-id=\"wvfupk\" data-start=\"654\" data-end=\"702\">Thi\u1ebfu nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh l\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng<\/li>\n<li data-section-id=\"1lqklm7\" data-start=\"703\" data-end=\"749\">R\u1ee7i ro m\u1edf sai \u0111i\u1ec3m b\u00e1n trong giai \u0111o\u1ea1n \u0111\u1ea7u<\/li>\n<\/ul>\n<p data-start=\"751\" data-end=\"814\"><strong data-start=\"754\" data-end=\"814\">Thi\u1ebfu n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 tri\u1ec3n khai m\u1edf \u0111i\u1ec3m hi\u1ec7u qu\u1ea3<\/strong><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"821\" data-end=\"835\">Target<\/h3>\n<ul data-start=\"836\" data-end=\"1130\">\n<li data-section-id=\"1dljuv0\" data-start=\"836\" data-end=\"890\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111i\u1ec3m b\u00e1n t\u1ea1i TP.HCM<\/li>\n<li data-section-id=\"18acqgy\" data-start=\"891\" data-end=\"937\">X\u00e1c \u0111\u1ecbnh khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m<\/li>\n<li data-section-id=\"1sav1av\" data-start=\"938\" data-end=\"997\">Thi\u1ebft l\u1eadp b\u1ed9 ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng \u00e1p d\u1ee5ng l\u00e2u d\u00e0i<\/li>\n<li data-section-id=\"xwikca\" data-start=\"998\" data-end=\"1057\">T\u00ecm ki\u1ebfm, th\u1ea9m \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai c\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean<\/li>\n<li data-section-id=\"s8v972\" data-start=\"1058\" data-end=\"1130\">\u0110\u1ea3m b\u1ea3o c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean v\u1eeba hi\u1ec7u qu\u1ea3 doanh thu, v\u1eeba t\u0103ng nh\u1eadn di\u1ec7n<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"1137\" data-end=\"1163\">Site Plus deployment<\/h3>\n<p data-start=\"1165\" data-end=\"1201\"><strong data-start=\"1165\" data-end=\"1201\">(1) X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3m b\u00e1n<\/strong><\/p>\n<ul data-start=\"1202\" data-end=\"1364\">\n<li data-section-id=\"1kj8fgu\" data-start=\"1202\" data-end=\"1254\">Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ea1i TP.HCM<\/li>\n<li data-section-id=\"11934nc\" data-start=\"1255\" data-end=\"1318\">X\u00e2y d\u1ef1ng b\u1ed9 ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng theo m\u00f4 h\u00ecnh Pi Th\u00e1i<\/li>\n<li data-section-id=\"f8w1jk\" data-start=\"1319\" data-end=\"1364\">L\u1eadp b\u1ea3n \u0111\u1ed3 khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng \u01b0u ti\u00ean<\/li>\n<\/ul>\n<p data-start=\"1366\" data-end=\"1391\"><strong data-start=\"1366\" data-end=\"1391\">(2) \u0110\u1ed3ng h\u00e0nh m\u1edf \u0111i\u1ec3m<\/strong><\/p>\n<ul data-start=\"1392\" data-end=\"1563\">\n<li data-section-id=\"1pdvndd\" data-start=\"1392\" data-end=\"1435\">T\u00ecm ki\u1ebfm v\u00e0 s\u00e0ng l\u1ecdc ~30 m\u1eb7t b\u1eb1ng\/th\u00e1ng<\/li>\n<li data-section-id=\"1dj6wwn\" data-start=\"1436\" data-end=\"1479\">Th\u1ea9m \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ec1 xu\u1ea5t l\u1ef1a ch\u1ecdn<\/li>\n<li data-section-id=\"coedzr\" data-start=\"1480\" data-end=\"1511\">H\u1ed7 tr\u1ee3 \u0111\u00e0m ph\u00e1n v\u1edbi ch\u1ee7 nh\u00e0<\/li>\n<li data-section-id=\"10nhkkh\" data-start=\"1512\" data-end=\"1563\">Tri\u1ec3n khai m\u1edf 3 \u0111i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean trong 4 th\u00e1ng<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1570\" data-end=\"1583\">Result<\/h3>\n<ul data-start=\"1585\" data-end=\"1905\">\n<li data-section-id=\"1j6ko7w\" data-start=\"1585\" data-end=\"1659\">C\u1eeda h\u00e0ng t\u1ea1i <strong data-start=\"1600\" data-end=\"1632\">182 Tr\u1ea7n Quang Kh\u1ea3i (Qu\u1eadn 1)<\/strong> nhanh ch\u00f3ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3<\/li>\n<li data-section-id=\"1ua30ui\" data-start=\"1660\" data-end=\"1723\">Doanh thu thu\u1ed9c <strong data-start=\"1678\" data-end=\"1721\">nh\u00f3m cao ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u v\u1eadn h\u00e0nh<\/strong><\/li>\n<li data-section-id=\"et2qk0\" data-start=\"1724\" data-end=\"1834\">C\u00e1c \u0111i\u1ec3m b\u00e1n \u0111\u01b0\u1ee3c Site Plus tham v\u1ea5n \u0111\u1ec1u n\u1eb1m trong <strong data-start=\"1777\" data-end=\"1796\">TOP 6 doanh thu<\/strong> h\u1ec7 th\u1ed1ng t\u1ea1i TP.HCM (\u0111\u1ebfn cu\u1ed1i 2024)<\/li>\n<li data-section-id=\"1iydwx\" data-start=\"1835\" data-end=\"1905\">Thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng cho giai \u0111o\u1ea1n ti\u1ebfp theo<\/li>\n<\/ul>\n<p data-start=\"1928\" data-end=\"1969\"><strong><em>V\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi:\u0110i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n h\u00e0ng,<br data-start=\"2013\" data-end=\"2016\" \/>m\u00e0 \u0111\u1ec3 x\u00e1c l\u1eadp v\u1ecb th\u1ebf v\u00e0 t\u1ea1o \u0111\u00e0 m\u1edf r\u1ed9ng.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Pi Th\u00e1i l\u00e0 chu\u1ed7i h\u1ee7 ti\u1ebfu Th\u00e1i Lan m\u1edf r\u1ed9ng t\u1eeb \u0110\u00e0 N\u1eb5ng v\u00e0o TP.HCM. Giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi, b\u00e0i to\u00e1n kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1edf c\u1eeda h\u00e0ng\u201d, m\u00e0 l\u00e0:ch\u1ecdn \u0111\u00fang \u0111i\u1ec3m b\u00e1n \u0111\u1ec3 v\u1eeba b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, v\u1eeba x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u1ea5n \u0111\u1ec1 Ch\u01b0a am hi\u1ec3u th\u1ecb [&hellip;]<\/p>\n","protected":false},"featured_media":34,"template":"","meta":{"_acf_changed":false},"class_list":["post-33","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pi Th\u00e1i : Chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m \u2013 Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u2013 T\u1ed1i \u01b0u \u0111i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-hu-tieu-thai-lan-pi-thai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pi Th\u00e1i : Chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m \u2013 Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u2013 T\u1ed1i \u01b0u \u0111i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Pi Th\u00e1i l\u00e0 chu\u1ed7i h\u1ee7 ti\u1ebfu Th\u00e1i Lan m\u1edf r\u1ed9ng t\u1eeb \u0110\u00e0 N\u1eb5ng v\u00e0o TP.HCM. Giai \u0111o\u1ea1n \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi, b\u00e0i to\u00e1n kh\u00f4ng ch\u1ec9 l\u00e0 \u201cm\u1edf c\u1eeda h\u00e0ng\u201d, m\u00e0 l\u00e0:ch\u1ecdn \u0111\u00fang \u0111i\u1ec3m b\u00e1n \u0111\u1ec3 v\u1eeba b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, v\u1eeba x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. 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