{"id":31,"date":"2026-04-22T22:23:20","date_gmt":"2026-04-22T15:23:20","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine"},"modified":"2026-05-03T10:03:07","modified_gmt":"2026-05-03T03:03:07","slug":"chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","title":{"rendered":"30Shine: New Store Review \u2013 Optimizing Location &amp; Brand Identity"},"content":{"rendered":"<p><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"245\" data-end=\"259\">Background<\/h3>\n<p data-start=\"260\" data-end=\"331\">30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"338\" data-end=\"350\">Problem<\/h3>\n<ul data-start=\"351\" data-end=\"557\">\n<li data-section-id=\"7mg7vd\" data-start=\"351\" data-end=\"388\">C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng<\/li>\n<li data-section-id=\"1ytqvo4\" data-start=\"389\" data-end=\"442\">Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p<\/li>\n<li data-section-id=\"zq7ypr\" data-start=\"443\" data-end=\"491\">Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c<\/li>\n<li data-section-id=\"1np9ci6\" data-start=\"492\" data-end=\"557\">Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i b\u1ed9 gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n nhau<\/li>\n<\/ul>\n<p data-start=\"559\" data-end=\"619\"><em><strong data-start=\"562\" data-end=\"619\">Thi\u1ebfu d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u00eau ch\u00ed chu\u1ea9n \u0111\u1ec3 m\u1edf r\u1ed9ng<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"626\" data-end=\"640\">Target<\/h3>\n<ul data-start=\"641\" data-end=\"870\">\n<li data-section-id=\"8xcvmi\" data-start=\"641\" data-end=\"689\">\u0110\u00e1nh gi\u00e1 l\u1ea1i ti\u1ec1m n\u0103ng c\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<li data-section-id=\"q9td1v\" data-start=\"690\" data-end=\"738\">Hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng theo t\u1eebng khu v\u1ef1c<\/li>\n<li data-section-id=\"ra9xt5\" data-start=\"739\" data-end=\"780\">Ki\u1ec3m so\u00e1t \u1ea3nh h\u01b0\u1edfng gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng<\/li>\n<li data-section-id=\"1nvbyl3\" data-start=\"781\" data-end=\"823\">X\u00e2y d\u1ef1ng b\u1ed9 ti\u00eau ch\u00ed v\u00e0 b\u1ea3n \u0111\u1ed3 m\u1edf \u0111i\u1ec3m<\/li>\n<li data-section-id=\"g8i456\" data-start=\"824\" data-end=\"870\">T\u1ed1i \u01b0u nh\u1eadn di\u1ec7n \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"877\" data-end=\"903\">Site Plus deployment<\/h3>\n<ul data-start=\"904\" data-end=\"1306\">\n<li data-section-id=\"dkwl4g\" data-start=\"904\" data-end=\"961\">Kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf khu v\u1ef1c m\u1edf m\u1edbi t\u1ea1i <strong data-start=\"942\" data-end=\"959\">Qu\u1eadn B\u00ecnh T\u00e2n<\/strong><\/li>\n<li data-section-id=\"1yccki7\" data-start=\"962\" data-end=\"1069\">Kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch <strong data-start=\"986\" data-end=\"1011\">2 c\u1eeda h\u00e0ng t\u1ea1i Qu\u1eadn 7<\/strong> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng doanh thu khi \u0111\u1eb7t g\u1ea7n nhau<\/li>\n<li data-section-id=\"o85kqc\" data-start=\"1070\" data-end=\"1132\">Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng theo t\u1eebng khu v\u1ef1c<\/li>\n<li data-section-id=\"1o7a0xz\" data-start=\"1133\" data-end=\"1175\">X\u00e2y d\u1ef1ng b\u1ed9 ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn \u0111i\u1ec3m b\u00e1n<\/li>\n<li data-section-id=\"1erqmmq\" data-start=\"1176\" data-end=\"1228\">L\u1eadp b\u1ea3n \u0111\u1ed3 khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng \u01b0u ti\u00ean (2023)<\/li>\n<li data-section-id=\"1omkw73\" data-start=\"1229\" data-end=\"1306\">\u0110\u1ec1 xu\u1ea5t t\u1ed1i \u01b0u nh\u1eadn di\u1ec7n <strong data-start=\"1256\" data-end=\"1304\">OOH (bi\u1ec3n hi\u1ec7u, t\u1ea7m nh\u00ecn, n\u1ed9i dung ti\u1ebfp c\u1eadn)<\/strong><\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1313\" data-end=\"1326\">Result<\/h3>\n<ul data-start=\"1327\" data-end=\"1586\">\n<li data-section-id=\"1ag6ew4\" data-start=\"1327\" data-end=\"1390\">L\u00e0m r\u00f5 ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1eb7c th\u00f9 t\u1eebng khu v\u1ef1c (B\u00ecnh T\u00e2n, Qu\u1eadn 7)<\/li>\n<li data-section-id=\"1knzcs8\" data-start=\"1391\" data-end=\"1452\">X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n nhau<\/li>\n<li data-section-id=\"6mhpbg\" data-start=\"1453\" data-end=\"1520\">\u0110i\u1ec1u ch\u1ec9nh nh\u1eadn di\u1ec7n OOH gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/li>\n<li data-section-id=\"zmt8mp\" data-start=\"1521\" data-end=\"1586\">X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 ti\u00eau ch\u00ed \u0111\u1ec3 m\u1edf r\u1ed9ng c\u00f3 ki\u1ec3m so\u00e1t<\/li>\n<\/ul>\n<p data-start=\"1608\" data-end=\"1779\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1608\" data-end=\"1779\" data-is-last-node=\"\">M\u1edf th\u00eam c\u1eeda h\u00e0ng kh\u00f4ng l\u00e0m h\u1ec7 th\u1ed1ng m\u1ea1nh h\u01a1n n\u1ebfu kh\u00f4ng ki\u1ec3m so\u00e1t khu v\u1ef1c.<br data-start=\"1683\" data-end=\"1686\" \/>Chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3m b\u00e1n + nh\u1eadn di\u1ec7n \u0111\u00fang gi\u00fap t\u1ed1i \u01b0u doanh thu tr\u00ean t\u1eebng \u0111i\u1ec3m v\u00e0 to\u00e0n h\u1ec7 th\u1ed1ng.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]<\/p>\n","protected":false},"featured_media":32,"template":"","meta":{"_acf_changed":false},"class_list":["post-31","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T03:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\",\"name\":\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"datePublished\":\"2026-04-22T15:23:20+00:00\",\"dateModified\":\"2026-05-03T03:03:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"contentUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"width\":1667,\"height\":1667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/\",\"name\":\"MinhPhan.Vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minhphan.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","og_locale":"en_US","og_type":"article","og_title":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n","og_description":"B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]","og_url":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","og_site_name":"MinhPhan.Vn","article_modified_time":"2026-05-03T03:03:07+00:00","og_image":[{"width":1667,"height":1667,"url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","url":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","name":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn","isPartOf":{"@id":"https:\/\/minhphan.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage"},"image":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage"},"thumbnailUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","datePublished":"2026-04-22T15:23:20+00:00","dateModified":"2026-05-03T03:03:07+00:00","breadcrumb":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage","url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","contentUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","width":1667,"height":1667},{"@type":"BreadcrumbList","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/minhphan.vn\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/minhphan.vn\/case-studies\/"},{"@type":"ListItem","position":3,"name":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n"}]},{"@type":"WebSite","@id":"https:\/\/minhphan.vn\/#website","url":"https:\/\/minhphan.vn\/","name":"MinhPhan.Vn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minhphan.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/case_studies\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media\/32"}],"wp:attachment":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}