{"id":31,"date":"2026-04-22T22:23:20","date_gmt":"2026-04-22T15:23:20","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine"},"modified":"2026-05-03T10:03:07","modified_gmt":"2026-05-03T03:03:07","slug":"30shines-strategy-for-opening-a-chain-of-mens-barbershops","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","title":{"rendered":"30Shine: New Store Review \u2013 Optimizing Location &amp; Brand Identity"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"245\" data-end=\"259\">Background<\/h3>\n<p data-start=\"260\" data-end=\"331\">30Shine is launching a new store model in new areas of Ho Chi Minh City.<\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"338\" data-end=\"350\">Problem<\/h3>\n<ul data-start=\"351\" data-end=\"557\">\n<li data-section-id=\"7mg7vd\" data-start=\"351\" data-end=\"388\">The new sales outlets have not met expectations.<\/li>\n<li data-section-id=\"1ytqvo4\" data-start=\"389\" data-end=\"442\">The appropriate area and route have not been identified.<\/li>\n<li data-section-id=\"zq7ypr\" data-start=\"443\" data-end=\"491\">We don&#039;t yet fully understand customer behavior in each region.<\/li>\n<li data-section-id=\"1np9ci6\" data-start=\"492\" data-end=\"557\">There is a risk of internal competition between nearby stores.<\/li>\n<\/ul>\n<p data-start=\"559\" data-end=\"619\"><em><strong data-start=\"562\" data-end=\"619\">Lack of market data and benchmarks for expansion.<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"626\" data-end=\"640\">Target<\/h3>\n<ul data-start=\"641\" data-end=\"870\">\n<li data-section-id=\"8xcvmi\" data-start=\"641\" data-end=\"689\">Reassess the potential of existing stores.<\/li>\n<li data-section-id=\"q9td1v\" data-start=\"690\" data-end=\"738\">Understanding customer behavior in each region.<\/li>\n<li data-section-id=\"ra9xt5\" data-start=\"739\" data-end=\"780\">Control the influence between stores.<\/li>\n<li data-section-id=\"1nvbyl3\" data-start=\"781\" data-end=\"823\">Develop criteria and open-point maps.<\/li>\n<li data-section-id=\"g8i456\" data-start=\"824\" data-end=\"870\">Optimize brand recognition to increase accessibility.<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"877\" data-end=\"903\">Site Plus deployment<\/h3>\n<ul data-start=\"904\" data-end=\"1306\">\n<li data-section-id=\"dkwl4g\" data-start=\"904\" data-end=\"961\">Conduct a site survey of the newly opened area at <strong data-start=\"942\" data-end=\"959\">Binh Tan District<\/strong><\/li>\n<li data-section-id=\"1yccki7\" data-start=\"962\" data-end=\"1069\">Survey and analysis <strong data-start=\"986\" data-end=\"1011\">2 stores in District 7<\/strong> to assess the impact on revenue when placed next to each other.<\/li>\n<li data-section-id=\"o85kqc\" data-start=\"1070\" data-end=\"1132\">Research competitors and customer behavior by region.<\/li>\n<li data-section-id=\"1o7a0xz\" data-start=\"1133\" data-end=\"1175\">Develop criteria for selecting sales locations.<\/li>\n<li data-section-id=\"1erqmmq\" data-start=\"1176\" data-end=\"1228\">Area and route prioritization mapping (2023)<\/li>\n<li data-section-id=\"1omkw73\" data-start=\"1229\" data-end=\"1306\">Proposed optimal identification <strong data-start=\"1256\" data-end=\"1304\">OOH (Out-of-Home Advertising)<\/strong><\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1313\" data-end=\"1326\">Result<\/h3>\n<ul data-start=\"1327\" data-end=\"1586\">\n<li data-section-id=\"1ag6ew4\" data-start=\"1327\" data-end=\"1390\">Clarifying the potential and specific characteristics of each area (Binh Tan, District 7)<\/li>\n<li data-section-id=\"1knzcs8\" data-start=\"1391\" data-end=\"1452\">Determine the level of influence between nearby stores.<\/li>\n<li data-section-id=\"6mhpbg\" data-start=\"1453\" data-end=\"1520\">Adjusting OOH branding helps increase customer reach.<\/li>\n<li data-section-id=\"zmt8mp\" data-start=\"1521\" data-end=\"1586\">Build a data foundation and criteria for controlled scaling.<\/li>\n<\/ul>\n<p data-start=\"1608\" data-end=\"1779\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong data-start=\"1608\" data-end=\"1779\" data-is-last-node=\"\">Opening more stores doesn&#039;t strengthen the system without controlling the area.<br data-start=\"1683\" data-end=\"1686\" \/>Effective point-of-sale strategies and proper brand recognition help optimize revenue at each location and across the entire system.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]<\/p>\n","protected":false},"featured_media":32,"template":"","meta":{"_acf_changed":false},"class_list":["post-31","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/30shines-strategy-for-opening-a-chain-of-mens-barbershops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minhphan.vn\/en\/case-studies\/30shines-strategy-for-opening-a-chain-of-mens-barbershops\/\" \/>\n<meta property=\"og:site_name\" content=\"MinhPhan.Vn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T03:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\",\"name\":\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n - MinhPhan.Vn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"datePublished\":\"2026-04-22T15:23:20+00:00\",\"dateModified\":\"2026-05-03T03:03:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"contentUrl\":\"https:\\\/\\\/minhphan.vn\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_7731.jpg\",\"width\":1667,\"height\":1667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/en\\\/case-studies\\\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/minhphan.vn\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/minhphan.vn\\\/#website\",\"url\":\"https:\\\/\\\/minhphan.vn\\\/\",\"name\":\"MinhPhan.Vn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/minhphan.vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"30Shine: New Store Review \u2013 Optimizing Location &amp; Brand Identity - MinhPhan.Vn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minhphan.vn\/en\/case-studies\/30shines-strategy-for-opening-a-chain-of-mens-barbershops\/","og_locale":"en_US","og_type":"article","og_title":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n","og_description":"B\u1ed1i c\u1ea3nh 30Shine tri\u1ec3n khai m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi t\u1ea1i TP.HCM. V\u1ea5n \u0111\u1ec1 C\u00e1c \u0111i\u1ec3m b\u00e1n m\u1edbi ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng Ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang khu v\u1ef1c v\u00e0 tuy\u1ebfn \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p Ch\u01b0a hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1eebng khu v\u1ef1c Xu\u1ea5t hi\u1ec7n r\u1ee7i ro c\u1ea1nh tranh n\u1ed9i [&hellip;]","og_url":"https:\/\/minhphan.vn\/en\/case-studies\/30shines-strategy-for-opening-a-chain-of-mens-barbershops\/","og_site_name":"MinhPhan.Vn","article_modified_time":"2026-05-03T03:03:07+00:00","og_image":[{"width":1667,"height":1667,"url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","url":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/","name":"30Shine: New Store Review \u2013 Optimizing Location &amp; Brand Identity - MinhPhan.Vn","isPartOf":{"@id":"https:\/\/minhphan.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage"},"image":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage"},"thumbnailUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","datePublished":"2026-04-22T15:23:20+00:00","dateModified":"2026-05-03T03:03:07+00:00","breadcrumb":{"@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#primaryimage","url":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","contentUrl":"https:\/\/minhphan.vn\/wp-content\/uploads\/2026\/04\/IMG_7731.jpg","width":1667,"height":1667},{"@type":"BreadcrumbList","@id":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-cat-toc-nam-30shine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/minhphan.vn\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/minhphan.vn\/case-studies\/"},{"@type":"ListItem","position":3,"name":"30Shine : \u0110\u00e1nh gi\u00e1 c\u1eeda h\u00e0ng m\u1edbi \u2013 T\u1ed1i \u01b0u khu v\u1ef1c &amp; nh\u1eadn di\u1ec7n"}]},{"@type":"WebSite","@id":"https:\/\/minhphan.vn\/#website","url":"https:\/\/minhphan.vn\/","name":"MinhPhan.Vn","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minhphan.vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/case_studies\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media\/32"}],"wp:attachment":[{"href":"https:\/\/minhphan.vn\/en\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}