{"id":25,"date":"2026-04-22T22:23:16","date_gmt":"2026-04-22T15:23:16","guid":{"rendered":"http:\/\/localhost:8080\/?case_studies=chien-luoc-mo-diem-chuoi-cua-hang-ga-nuong-cogava"},"modified":"2026-05-03T10:26:59","modified_gmt":"2026-05-03T03:26:59","slug":"opening-strategy-for-a-chain-of-cogava-grilled-chicken-restaurants","status":"publish","type":"case_studies","link":"https:\/\/minhphan.vn\/en\/case-studies\/chien-luoc-mo-diem-chuoi-cua-hang-ga-nuong-cogava\/","title":{"rendered":"Nhat Que Rice Rolls: Restructuring the business model \u2013 Opening new locations strategy \u2013 Growth from the foundation"},"content":{"rendered":"<p><\/p>\n\n\n<h3 data-section-id=\"f9y6fu\" data-start=\"264\" data-end=\"278\">Background<\/h3>\n<p data-start=\"279\" data-end=\"402\">Nhat Que is a rice roll brand currently in its development phase. While it already has operational stores, the results haven&#039;t met expectations. The challenge isn&#039;t simply &quot;opening more,&quot; but rather... <strong data-start=\"453\" data-end=\"507\">Rebuilding from the ground up is essential for sustainable development.<\/strong><\/p>\n<h3 data-section-id=\"c6osln\" data-start=\"514\" data-end=\"526\">Problem<\/h3>\n<ul data-start=\"527\" data-end=\"731\">\n<li data-section-id=\"8gb1ml\" data-start=\"527\" data-end=\"574\">The two current stores are not operating effectively.<\/li>\n<li data-section-id=\"1q2wk19\" data-start=\"575\" data-end=\"643\">The business model is not yet optimized (product \u2013 operations \u2013 finance).<\/li>\n<li data-section-id=\"1ad7bit\" data-start=\"644\" data-end=\"682\">There is no clear opening strategy yet.<\/li>\n<li data-section-id=\"v0hy1b\" data-start=\"683\" data-end=\"731\">The point of sale is not aligned with customer behavior.<\/li>\n<\/ul>\n<p data-start=\"733\" data-end=\"782\"><em><strong data-start=\"736\" data-end=\"782\">If we continue to open it up, we risk repeating the same mistakes.<\/strong><\/em><\/p>\n<h3 data-section-id=\"ood2sv\" data-start=\"789\" data-end=\"803\">Target<\/h3>\n<ul data-start=\"804\" data-end=\"1021\">\n<li data-section-id=\"1e3ax1w\" data-start=\"804\" data-end=\"850\">Reassess the entire current business situation.<\/li>\n<li data-section-id=\"zi4n3h\" data-start=\"851\" data-end=\"884\">Restructuring the store model<\/li>\n<li data-section-id=\"1be140b\" data-start=\"885\" data-end=\"923\">Develop a suitable financial model.<\/li>\n<li data-section-id=\"ht4q3s\" data-start=\"924\" data-end=\"964\">Establish a systematic strategy for opening new locations.<\/li>\n<li data-section-id=\"1hh2o4x\" data-start=\"965\" data-end=\"1021\">Find and deploy the first point of sale using the new model.<\/li>\n<\/ul>\n<h3 data-section-id=\"sfm55q\" data-start=\"1028\" data-end=\"1054\">Site Plus deployment<\/h3>\n<p data-start=\"1056\" data-end=\"1085\"><strong data-start=\"1056\" data-end=\"1085\">(1) Consulting &amp; restructuring<\/strong><\/p>\n<ul data-start=\"1086\" data-end=\"1266\">\n<li data-section-id=\"1ytg94m\" data-start=\"1086\" data-end=\"1150\">Evaluate the effectiveness of the two current stores \u2192 make recommendations <strong data-start=\"1136\" data-end=\"1148\">close the door<\/strong><\/li>\n<li data-section-id=\"oghekp\" data-start=\"1151\" data-end=\"1207\">Rebuild <strong data-start=\"1166\" data-end=\"1186\">store model<\/strong> suitable for the market<\/li>\n<li data-section-id=\"je0rnb\" data-start=\"1208\" data-end=\"1266\">Redesign <strong data-start=\"1223\" data-end=\"1244\">financial model<\/strong> to ensure effectiveness<\/li>\n<\/ul>\n<p data-start=\"1268\" data-end=\"1303\"><strong data-start=\"1268\" data-end=\"1303\">(2) Develop a strategy to open points<\/strong><\/p>\n<ul data-start=\"1304\" data-end=\"1408\">\n<li data-section-id=\"336hmh\" data-start=\"1304\" data-end=\"1351\">Mapping potential areas and routes.<\/li>\n<li data-section-id=\"1qrl37b\" data-start=\"1352\" data-end=\"1408\">Identifying criteria for selecting sales points according to the new model.<\/li>\n<\/ul>\n<p data-start=\"1410\" data-end=\"1434\"><strong data-start=\"1410\" data-end=\"1434\">(3) Implement open point<\/strong><\/p>\n<ul data-start=\"1435\" data-end=\"1522\">\n<li data-section-id=\"rshb27\" data-start=\"1435\" data-end=\"1479\">Searching, screening, and evaluating land plots.<\/li>\n<li data-section-id=\"12j7afl\" data-start=\"1480\" data-end=\"1522\">Partnering to launch the first store.<\/li>\n<\/ul>\n<h3 data-section-id=\"y3qcu9\" data-start=\"1529\" data-end=\"1542\">Result<\/h3>\n<ul data-start=\"1544\" data-end=\"1806\">\n<li data-section-id=\"85dnq8\" data-start=\"1544\" data-end=\"1693\">Successfully opened a store at <strong data-start=\"1573\" data-end=\"1591\">135 Hoang Dieu<\/strong><br data-start=\"1591\" data-end=\"1594\" \/>Revenue reached approximately <strong data-start=\"1617\" data-end=\"1636\">600 million\/month<\/strong><br data-start=\"1636\" data-end=\"1639\" \/>\u2192 <strong data-start=\"1641\" data-end=\"1693\">Three times the total revenue of the previous three stores.<\/strong><\/li>\n<li data-section-id=\"90x0uw\" data-start=\"1695\" data-end=\"1806\">Continuing to open a second store at<br data-start=\"1727\" data-end=\"1730\" \/><strong data-start=\"1730\" data-end=\"1787\">378 Le Van Luong (corner of Le Van Luong and Nguyen Thi Thap)<\/strong> early 2026<\/li>\n<\/ul>\n<p data-start=\"1808\" data-end=\"1871\"><strong><em>The new model has proven effective and scalable.<\/em><\/strong><\/p>\n<h3 data-section-id=\"16e311k\" data-start=\"1878\" data-end=\"1901\">Long-term partnership<\/h3>\n<p data-start=\"1903\" data-end=\"2026\">Site Plus continues to participate in the role <strong data-start=\"1943\" data-end=\"1963\">mentor<\/strong>, supporting Nhat Que in its system expansion strategy in 2026.<\/p>\n<p data-start=\"2049\" data-end=\"2178\" data-is-last-node=\"\" data-is-only-node=\"\"><em><strong>Opening more stores doesn&#039;t automatically guarantee growth.<\/strong><\/em><br data-start=\"2100\" data-end=\"2103\" \/><em><strong>Sometimes, you have to stop \u2013 redo the process according to the model \u2013 before you can move forward.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh Nh\u1ea5t Qu\u00ea l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh cu\u1ed1n \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, \u0111\u00e3 c\u00f3 c\u1eeda h\u00e0ng v\u1eadn h\u00e0nh nh\u01b0ng hi\u1ec7u qu\u1ea3 ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng.B\u00e0i to\u00e1n \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 \u201cm\u1edf th\u00eam\u201d,m\u00e0 l\u00e0 l\u00e0m l\u1ea1i t\u1eeb n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. V\u1ea5n \u0111\u1ec1 2 c\u1eeda h\u00e0ng hi\u1ec7n [&hellip;]<\/p>\n","protected":false},"featured_media":194,"template":"","meta":{"_acf_changed":false},"class_list":["post-25","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B\u00e1nh cu\u1ed1n Nh\u1ea5t Qu\u00ea : T\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh \u2013 Chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m \u2013 T\u0103ng tr\u01b0\u1edfng t\u1eeb n\u1ec1n t\u1ea3ng - MinhPhan.Vn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minhphan.vn\/en\/case-studies\/opening-strategy-for-a-chain-of-cogava-grilled-chicken-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1nh cu\u1ed1n Nh\u1ea5t Qu\u00ea : T\u00e1i c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh \u2013 Chi\u1ebfn l\u01b0\u1ee3c m\u1edf \u0111i\u1ec3m \u2013 T\u0103ng tr\u01b0\u1edfng t\u1eeb n\u1ec1n t\u1ea3ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ed1i c\u1ea3nh Nh\u1ea5t Qu\u00ea l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh cu\u1ed1n \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, \u0111\u00e3 c\u00f3 c\u1eeda h\u00e0ng v\u1eadn h\u00e0nh nh\u01b0ng hi\u1ec7u qu\u1ea3 ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng.B\u00e0i to\u00e1n \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 \u201cm\u1edf th\u00eam\u201d,m\u00e0 l\u00e0 l\u00e0m l\u1ea1i t\u1eeb n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. 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